Head of CRM

In Australia, Dabble has been operating a licensed sportsbook under the NTRWC since 2021. We're here to deliver extraordinary - with a truly immersive socialised betting experience designed to provide evolutionary entertainment to our punters via genuine interaction and engagement.

We have office hubs in Darwin, Melbourne, Brisbane, Sydney, Adelaide, and Albury. While we support remote-friendly work, we also encourage our people to take advantage of our national network of offices, offering cross-office sponsored flights year-round to promote collaboration and connection.

Our global operations span multiple markets, including our innovative Daily Fantasy Sports app servicing the United States which launched in 2023, and our latest launch into the UK in 2025!

We are a team of highly driven enthusiasts and we are looking for our next Dabbler to join us as we continue in our journey.

Dabble Culture

• Dress for your day so you can focus on what matters
• Switch up your office, work from home, work from wherever helps you to deliver
• Genuine, like-minded team of visionaries. We welcome ideas big and small!
• Scheduled focus time to encourage deep thought
• Our annual convention, Dabblecon, brings us all together to celebrate our successes and plan continued evolution over the coming year
• Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus

Dabble Perks

• Five weeks of paid annual leave for all Dabblers
• Paid parental leave for both primary and secondary caregiver
• Flexibility with working hours to accommodate our cross-country employee base: you are free to manage your own time
• Your wellness is our genuine concern: We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support and more
• Annual cash bonus based on Company performance metrics
• Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?

Overview

The Head of CRM is the technical and operational leader of Dabble's global Customer Engagement function. Responsible for translating customer engagement strategy into high-quality campaigns, customer journeys and scalable CRM solutions, this role sets the standard for execution, quality assurance and technical excellence across Australia, the UK and the US.

This isn't simply about running campaigns. We're looking for someone who can push what's possible across Braze, customer data and our broader MarTech ecosystem. You'll be comfortable getting into the detail, troubleshooting complex problems and working with Data, Product and Marketing teams to turn requirements into clear technical solutions.

With significant growth ahead across our markets, the next 12+ months will be a major period of evolution for the function. You'll lead a team of Customer Engagement Managers through that growth while building the technical foundations and scalable lifecycle programs required to support it.

With the recent launch of Dabble Casino in the UK, this is an exciting time to join and help shape how we engage customers across an expanding product and market footprint.

This is your opportunity to help build the customer engagement capability that will power Dabble's ambition to scale to 30 markets by 2030. You'll shape the technical foundations, elevate our global Braze capability and deliver customer experiences at scale.

Primary Location

This role is currently open to all locations within Australia, however candidates based in Melbourne, Brisbane and Sydney may be preferred.

Responsibilities

• Lead and develop a high-performing team of Customer Engagement Managers across multiple markets.
• Own the technical direction of Dabble's CRM and customer engagement capability across Braze, customer data, integrations and the broader MarTech ecosystem.
• Execute customer engagement strategy through sophisticated Braze campaigns and lifecycle journeys across Email, Push, SMS and In-App Messaging.
• Act as the technical authority for Braze, continually pushing the platform's capabilities and identifying new functionality, integrations and use cases.
• Partner with Data and Technology teams on complex data integrations, migrations, event tracking and customer data architecture.
• Translate business and customer engagement requirements into clear technical solutions and executable tasks.
• Act as a senior escalation point for troubleshooting complex CRM, campaign, integration and customer data issues.
• Establish QA processes, testing standards and governance to ensure consistently high-quality campaign execution.
• Drive continuous improvement through campaign performance analysis, experimentation and reusable CRM frameworks.
• Coach and mentor the team, setting clear direction and embedding technical excellence and best practice across the function.

Skills & Qualifications

• Strong hands-on Braze experience is highly regarded. Candidates with deep technical CRM/MarTech experience across comparable modern platforms will also be considered.
• Proven experience leading or technically overseeing a Customer Engagement, CRM, Lifecycle Marketing or MarTech team.
• Strong technical understanding of CRM data, integrations, platform architecture and the broader MarTech ecosystem.
• Experience managing or playing a key role in complex customer data migrations, integrations or major CRM technology changes.
• Experience building sophisticated automated customer journeys across multiple channels.
• Strong problem-solving and troubleshooting skills across CRM, campaign and customer data challenges.
• Ability to translate strategic and business requirements into clear technical solutions and actionable work.
• Demonstrated success coaching and developing high-performing teams while providing clear technical and strategic direction.
• Experience working in regulated industries, technology, telecommunications, entertainment, gaming or other fast-paced digital consumer businesses is highly regarded.
• Strong campaign analysis skills, with the ability to identify what's working, what isn't and what to do next. Experience with tools such as Amplitude or AWS Quick Suite is advantageous.

Are you a Dabbler?

A Dabbler’s attitude is paramount, as the right person will be able to learn quickly and adapt to any skill gaps. A Dabbler is always a team player, with a willingness to share with and learn from others. Being a remote-first workplace, collaborative working styles are crucial to empower and grow each individual member (eg we prefer openness via public channels to problem solve or ideate on Slack).

A Dabbler uses their freedom of autonomy to its absolute potential and enjoys contributing to the Dabble community. We hold respect for our peers very highly – there is no such thing as a bad idea. We encourage you to think differently, be brave and strive to always raise the bar. Dabble was born out of thought sharing and should tackle growth in the same way. Dabble embraces empowerment of all people at any level of seniority and experience to ‘own their work’ and ‘talk their book’ wherever they can.

A fulfilling life extends beyond work, and we encourage our employees to prioritise self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary.

Remuneration

The advertised salary for this position is $180,000 - $190,000 + Super + Benefits with room to be flexible.