Growth Marketing Specialist

Description

Growth Marketing Specialist

Position Title: Growth Marketing Specialist

Location: Houston, TX 77051 (On-Site)

Department: Marketing

Reports To: Director of Marketing or Interim Head of Marketing — To Be Confirmed

Employment: Full-Time, Salaried

About Piping Technology & Products (PT&P)

Founded in 1978 and based in Houston, TX, PT&P is a leading manufacturer of engineered pipe supports and other piping system products used in power, refining, chemical, and related industries. We’re known for fast turnaround, reliable quality, and a strong commitment to helping our customers keep critical infrastructure running. With a wide range of in-house capabilities, PT&P continues to grow while staying focused on innovation, service, and long-term partnerships. Join our team and help deliver solutions that keep critical infrastructure running safely and efficiently.

Position Summary

Piping Technology & Products, Inc. is looking for a data-informed, hands-on growth marketer to increase qualified website traffic, inbound leads, and requests for quotation (RFQs) in a B2B manufacturing environment. This role combines demand generation, SEO, conversion optimization, content and campaign execution, marketing technology, and performance reporting.

You will work across marketing, sales, and internal subject-matter teams to turn technical products and customer needs into measurable marketing programs. The right person is comfortable moving between strategy and execution: identifying an opportunity, building a test or campaign, measuring the result, and improving the process.

What You Will Do

• Own and improve SEO programs, including keyword research, on-page and technical optimization, content opportunities, internal linking, and ethical link-development practices.

• Evaluate opportunities to improve visibility in AI-influenced search and answer experiences; establish practical tests and measurement rather than treating AEO/GEO as a checkbox.

• Identify conversion opportunities across priority web pages and forms, and improve the path from visitor to qualified inquiry/RFQ.

• Plan and execute campaigns across content, email, social, and sales enablement in coordination with internal stakeholders.

• Build, document, and improve lead-capture, routing, nurturing, and follow-up workflows using approved marketing tools such as HubSpot.

• Maintain sound CRM and marketing-data practices, including imports, list management, deduplication, segmentation, field governance, and documentation.

• Track website, campaign, lead, conversion, and pipeline-related performance using Google Analytics, HubSpot, spreadsheets, and other tools.

• Turn performance data into clear recommendations, tests, and priorities.

• Manage projects, dependencies, and deadlines in Trello; communicate status and risks early.

• Partner with sales and technical/internal teams to gather product knowledge, validate messaging, and support revenue-producing initiatives.

• Research and recommend tools or process improvements that increase marketing efficiency and data quality.

• Maintain reusable campaign documentation, dashboards, and operating procedures.

• Attend trade shows and industry events to support brand awareness, build industry relationships, and generate qualified leads.

Key Metrics of Success

• Growth in qualified organic traffic and search visibility.

• Improvement in conversion rates and the quality/volume of inbound leads and RFQs.

• Reliable campaign and funnel reporting that supports decisions.

• Clean, well-structured CRM and marketing data.

• Faster, more consistent campaign execution and follow-up.

• Development of deep expertise in one or more growth areas.

Qualifications

• 3+ years of hands-on experience in growth, digital, demand-generation, marketing operations, or a related role; B2B, industrial, manufacturing, or technical-product experience is a plus.

• Demonstrated experience executing across several digital-marketing areas, such as SEO, content, email, lifecycle/CRM, conversion optimization, analytics, or paid/organic acquisition.

• Strong working knowledge of spreadsheets (Excel or Google Sheets) and marketing measurement.

• Experience with some combination of HubSpot or another CRM/marketing-automation platform, Google Analytics, SEO tools such as SEMrush, website/CMS tools, and workflow automation.

• Ability to interpret data, form a clear hypothesis, execute a test or improvement, and explain the result.

• Strong writing, organization, project-management, and cross-functional communication skills.

• Self-directed, curious, detail-oriented, and comfortable in a hands-on environment.

Preferred Qualifications

• Experience with B2B lead generation, RFQ or complex buying journeys, or technical/manufacturing marketing.

• Familiarity with paid acquisition, attribution, landing-page testing, marketing dashboards, or sales enablement.

• Experience translating technical information into useful customer-facing content.

• Familiarity with AI-search optimization concepts, with a disciplined measurement mindset.

Why Join Us

• Direct opportunity to influence website performance, inbound demand, and marketing operations.

• Broad exposure to a B2B manufacturing business and its products, customers, and internal teams.

• Opportunity to take ownership of meaningful growth programs and build expertise over time.

• Collaborative, fast-paced, hands-on work environment.