Growth Marketing Manager

About the role

Uride is looking for a hands-on Marketing Manager to own both sides of its marketplace — drivers and riders — across Canada. This is a builder role: you'll set up the channels, run the campaigns, write the briefs, manage the budget, and report on what's working. You'll report directly to senior leadership.

What you'll do

Driver Acquisition

· Own the full driver recruitment funnel across all active Uride markets

· Build and manage acquisition channels: paid social, search, referrals, community outreach

· Partner with City GMs on local driver supply targets

Rider Acquisition & Growth

· Drive first-time rider volume across cities through performance marketing

· Own and allocate the marketing budget across channels; report on ROI to leadership

· Build viral and referral loops to reduce paid CAC over time

· Coordinate promotions and local market activations

PR & Press

· Manage the external PR writer relationship and content pipeline

· Develop and maintain an editorial calendar of story angles

· Identify media opportunities tied to company milestones, city launches, and driver stories

· Build Uride's share of voice in Canadian rideshare media

Communications & Brand

· Own all outbound comms: email, push notifications, and in-app messaging

· Maintain consistent brand voice across all channels and markets

· Produce campaign briefs, copy, and creative direction for design partners

· Support City GMs with lifecycle campaign assets and messaging templates

What Success Looks Like

· Driver applicant volume & funnel conversion rate

· First-time rider acquisition cost (CAC) by market

· Marketing budget ROI across paid channels

· PR coverage volume & share of voice

· Email and push open rates, click-through, and campaign-attributed rides

· Lifecycle campaign engagement (in partnership with GMs)

Qualifications

Must Have

· 5+ years in growth, performance, or integrated marketing — you've run campaigns start to finish

· Strongly data-oriented — comfortable pulling reports, interpreting metrics, and making decisions based on numbers rather than gut feel

· Hands-on experience with paid social and search (Meta, Google, TikTok)

· Strong writing skills — you can produce clear copy without heavy editing

· Comfortable owning a budget and defending spend decisions with data

· Self-starter who can operate without a large team or agency support

· Experience working in a fast-moving, multi-market or platform business

Nice to Have

· Rideshare, mobility, or marketplace experience

· Experience managing a PR agency or freelance writer

· Familiarity with driver or gig worker audiences

· French language skills (asset for Quebec expansion)