Growth Marketing Manager

Position Overview

The Growth Marketing Manager is responsible for creating demand, supporting sales growth, and increasing market share across consumer and business segments.

This role is ideal for someone who enjoys turning strategy into action through integrated marketing campaigns, promotional planning, B2B marketing initiatives, advertising, and sales enablement.

The successful candidate will be highly organized, commercially minded, and comfortable managing multiple projects and stakeholders in a fast-paced environment.

Key Responsibilities

Campaign Planning & Demand Generation

• Develop and execute integrated marketing campaigns that drive traffic, leads, and sales
• Build and maintain the annual marketing and promotional calendar
• Support strategic initiatives focused on market share growth
• Coordinate seasonal campaigns including Back-to-School, Black Friday, Boxing Week, and other key sales periods

B2B Marketing

• Support lead generation initiatives for business sales teams
• Develop marketing materials and campaigns targeting small and medium-sized businesses
• Work closely with business sales leaders to identify growth opportunities

Product Launches & Promotions

• Lead go-to-market activities for new products and services
• Develop campaign messaging and promotional plans
• Coordinate customer-facing communications across marketing channels

Retail Marketing Support

• Create marketing programs that support retail traffic and sales
• Coordinate in-store marketing materials and promotional communication
• Partner with retail operations to support campaign execution

Advertising & Media

• Manage advertising campaigns across digital and traditional channels
• Coordinate media planning and vendor relationships
• Manage co-op marketing opportunities with vendor partners

Social Media & Customer Communications

• Support brand awareness and customer engagement initiatives
• Manage social media planning and execution
• Coordinate communication plans that support sales and customer growth objectives

Performance & Reporting

• Track campaign performance and marketing effectiveness
• Analyze results and recommend continuous improvements
• Prepare reports and insights for leadership

Qualifications

Preferred Experience

• Post-secondary education in Marketing, Business, Communications, or a related field
• Experience managing marketing campaigns from planning through execution
• Experience supporting sales organizations through marketing initiatives
• Experience coordinating multiple projects simultaneously
• Experience working with external vendors or agencies

Knowledge & Skills

• Strong project management and organizational skills
• Excellent written and verbal communication abilities
• Strong attention to detail
• Commercial mindset with an interest in business performance and growth
• Ability to influence and collaborate across multiple departments
• Experience with digital marketing platforms is considered an asset
• Experience with CRM, customer journey, or lifecycle marketing is considered an asset

What Success Looks Like

Within this role, success will be measured by:

• Campaign effectiveness
• Lead generation
• Market share growth
• Traffic generation
• Promotional performance
• Sales support effectiveness
• On-time execution of marketing initiatives

Why Join Jump?

• Opportunity to shape and influence the future direction of marketing
• Broad exposure to retail, B2B, ecommerce, and customer lifecycle marketing
• Collaborative leadership team
• Opportunity to make a measurable impact on business growth
• Competitive compensation and benefits package

If you're passionate about driving growth, executing great marketing, and making a measurable impact, we'd love to hear from you.

Apply today and help shape the next chapter of growth at Jump.ca.