Growth Manager — Paid & Organic Social

Growth Manager — Paid & Organic Social

£65,000–£80,000 · Full-time · Hybrid (London) · Reports to the CEO

Mrs Wordsmith makes children better readers, writers and talkers. We publish illustrated vocabulary, reading and storytelling products — books, card games, apps and our new story world, WordLore Legends — used by families and schools across the UK, US and Australia. Our work is award-winning, our illustration style is unmistakable, and parents and teachers genuinely love what we make.

We are a small team, and deliberately so. We are building an AI-assisted marketing operating system on Claude and Manus that already collects and reconciles campaign data, drafts reports, prepares recommendations and generates proposed changes.

Our belief is simple: a compact team with strong judgement and good AI leverage outperforms a large team doing manual work.

That belief creates an unusual job. Instead of splitting paid media and organic social across two functions that argue with each other, we want one person to own both — because our best organic content is our best ad material, and the same judgement should decide what gets made and what gets money behind it.

The role

You own how Mrs Wordsmith grows through social: the organic engine, the paid engine, and the creative bridge between them.

This is senior and hands-on. You set the strategy and direct budget from the analytics. You also approve and schedule what goes out, and create directly where your speed or voice is the asset.

You will direct an AI-assisted workflow, a part-time content producer, an automation engineer building our tooling, community support, and freelance creators and editors.

What you will own:

• Paid media across Meta, Tiktok, Google and Amazon. Review AI-generated recommendations on budgets, bids, audiences, placements and creative. Approve within an agreed authority, modify, reject, or bring the CEO a clear decision brief. Every live change carries a reason, a before-and-after state, a review date and a rollback trigger.
• Organic strategy and one calendar across TikTok, Meta, X, LinkedIn and YouTube, covering entertainment, educational, newsjacking, campaign and teacher-voice content, with cadence set for UK, US and Australia.
• The organic-to-paid loop. Turn proven organic winners into paid creative, directing the AI-assisted re-cut workflow and judging which variants deserve spend.
• Influencer, UGC and ambassadors. Creator scouting, missions and briefs, negotiation, whitelisting, and honest measurement of what converts.
• Judgement on the numbers. Our AI support reconciles platform data against Shopify and prepares the analysis. You interpret it, decide, and give the CEO a weekly decision brief — the few choices that materially move spend, revenue or priorities. Not a dashboard walkthrough.
• Making the system better. Find where the AI gets it wrong — false positives, missed risks, weak drafts — and improve the prompts, thresholds and controls. The operating system should be measurably better every month.

How we expect the week to look

Roughly: 8 hours on paid governance and the decision cadence, 7 on organic strategy and the calendar, 6 on creative direction and organic-to-paid re-cuts, 6 on approving, scheduling and creating, 4 on the influencer programme, 3 on analysis and the CEO brief, 3 on directing the team, and the rest on community escalations and the buffer that social media always demands.

We are telling you this because the shape of the job matters more than the job title, and because we want you to push back on it in the interview if you think we have it wrong.

What this role is not

• It is not first-line community management, inbox triage or clearing a video editing backlog.
• It is not building the AI tooling — you specify what it must do and judge what it produces.
• It is not unrestricted spending authority from day one. You start with human-approved execution and earn documented authority.

What we are looking for:

• You have run and scaled e-commerce paid media — Meta at minimum, ideally Google Ads and Amazon Ads — with real accountability for return, not just for delivery. You can tell whether weak performance is budget, bidding, creative, audience, landing page, product mix, stock, pricing or tracking, and prove it.
• You have also grown an organic social account on merit. You know what makes content watchable, you have opinions about formats and trends, and you are decisive about creative. If your organic experience is limited to scheduling brand posts, this is not the role.
• You are fluent in the commercial numbers: ROAS management including average versus marginal return, contribution margin, CAC, conversion lag, and why platform and Shopify figures disagree.
• You already use AI daily and have opinions about where it helps and where it produces confident rubbish. Experience supervising AI agents, automated rules or API-driven workflows is a strong plus; you do not need to be a developer.

You’ll thrive in this role if

• You combine strong paid-media judgement with strong creative judgement. You are as comfortable diagnosing performance in a spreadsheet as you are deciding whether a piece of content is genuinely watchable.
• You use data thoughtfully: you look beyond blended ROAS, question platform recommendations, isolate variables when testing, and make clear, evidence-based decisions.
• You use AI to improve the speed and quality of your work without handing over accountability. AI can support the analysis and drafting; you bring the judgement, context and final decision.
• You enjoy working in a small, ambitious team where you can move quickly from strategy to execution. You are resourceful, hands-on and able to make meaningful progress without needing a large team or layers of process around you.

What you get:

Ownership of a real growth problem at a brand people are fond of, direct access to the CEO with no layers, a genuine mandate to build with AI rather than a policy telling you not to, and the chance to prove a thesis about how small teams can operate.

Benefits:

• Competitive Salary
• Hybrid working
• 25 days annual leave
• Birthday as a paid day off
• Private Health Care
• Summer working hours every Friday, June - September
• Company closure between Christmas and New year

How we hire:

A short application, then a paid practical assessment using a real anonymised recommendation pack and a live organic account — we want to see your decisions, not your deck. Then two conversations, one of them with the CEO.

To apply: send your CV and a short note covering two things — one paid campaign or product group you scaled while holding a required return, and one organic account you grew and what you changed. Please also tell us how you currently use AI in your own work.