Group Manager CRM Operations

The Star Entertainment Group (TSEG) is a publicly listed company on the ASX. Our purpose is to create fun at trusted destinations, and our aim is to deliver sustainable outcomes for our guests, our Team Members, the communities in which we exist, and our shareholders. We do this by providing entertainment, gaming, and leisure experiences in a safe, responsible, and ethical way. We will do this by embedding our values to lead the organisation with a focus on safer gambling and good business practices.

Our properties across Brisbane, the Gold Coast, and Sydney are world-class, with many award-winning hotels, restaurants, bars, and entertainment venues.

As our Group Manager CRM Operations, reporting to the Group Chief Marketing Officer, you will lead the CRM Marketing team to deliver all direct marketing initiatives for The Star properties, and The Star Club Loyalty Rewards program.

This is a fantastic opportunity where you will play a key role in delivering personalised, high impact marketing campaigns that drive measurable commercial outcomes for The Star properties.

A few of your responsibilities

• Develop CRM aspects of the customer marketing plan for The Star Properties and The Star Club Loyalty Rewards Program, aligned to Group Marketing Strategic Priorities.
• Own the design, delivery, optimisation of all direct-to-consumer campaigns via owned channels.
• Safeguard The Star’s brand and reputation by ensuring that all casino related CRM marketing activities comply with relevant legislation, including the CCA, The Star’s Advertising & Promotions policy, ICM’s, SOPs and relevant manuals.

What we are looking for

• Minimum 10 years’ experience in loyalty marketing and CRM within a hospitality/gaming or heavily regulated and complex industry,
• Proven experience in a team management role,
• Demonstrated success in setting business operational goals and leading cross functional groups through concept development and execution.
• Business and technical knowledge of CRM tools, Digital Communications, Database Management, and operationalisation.
• Excellent interpersonal and communication skills, both written and verbal, with the demonstrated capability to interact effectively with senior management and C Suite stakeholders, internal stakeholders and regulatory authorities

Our culture

Each team member is expected to champion The Star’s Purpose, Values, and Principles (PVP), which serve as the cornerstone of The Star’s culture.

Our purpose is to create fun at trusted destinations. This commitment involves living our values of Build memorable connections, Own It, Lead with Integrity, and Take good care.

We welcome applications from all cultures, ages, religions, genders, LGBTQI+ people, Australia’s First Nations Peoples, and people with disabilities. We recognise the distinctive challenges that trans and gender-diverse applicants may encounter during the recruitment process. We offer a range of flexible working options for team members to find a balance between work and life that’s right for them and their unique well-being needs.

The Star was awarded WGEA Employer of Citation for Gender Equality (2022-24) and has been recognised as a 2025 PLATNIUM Employer by the Australian Workplace Equality Index (AWEI), which evaluates LGBTQI+ inclusiveness in the workplace.

It’s your time to SHINE!

Click on the link below to make your next career move with The Star