Freelance Copywriter, Group Marketing Services

Job Title: Freelance Copywriter, Group Marketing Services

Location: New York

Company: BritBox International

Reporting to: Creative Director

Contract Type: Temp 4-month Contract

About Us

BBC Studios’ Direct-to-Consumer (DTC) business brings premium content directly to North American audiences through two distinctive streaming brands: BritBox and BBC Select.

BritBox, the ultimate streaming destination for British TV. We offer an unparalleled collection of thoughtfully curated entertainment—cleverly crafted and full of the charm, wit, and heart that define British storytelling.

Born from the BBC, our mission is to bring authentic British stories to our audiences. Launched in 2017, we are a small but mighty streamer that punches above our weight—available on every major platform and even featured among the bright lights of Times Square—and we’re just getting started.

BBC Select is a documentary streaming service that has been successfully operating since February 2021. It has established itself as the third-largest documentary streaming service in the US. With plans to expand through original commissions, territorial premieres, and new distribution platforms, BBC Select continues to serve a highly engaged audience that values educational, high-quality content. The integration of BBC Select into the DTC organization presents a strong opportunity to leverage shared capabilities, insights, and expertise to accelerate growth and enhance overall customer experience.

If you’re passionate about entertainment, thrive in a fast-paced environment, and want to play a meaningful role in our growth journey, this is your opportunity to be part of a dynamic Direct-to-Consumer business within BBC Studios, bringing the very best of British TV to fans everywhere.

Job Purpose:

The Copywriter (Temp Contract) will work mainly with the Marketing team, responsible for bringing the BritBox brand to life in customer-facing creative. She/He will work with strategy and creative leaders to drive messaging across campaigns, champion and protect the BritBox brand voice, and serve as a trusted creative partner to cross-functional stakeholders. She/He will contribute to concept development from brief to execution, elevate creative standards across channels, and offer fellow creatives thoughtful feedback and collaboration.

Responsibilities:

Brand voice and messaging consistency. Execute content positioning, unique selling points, and personality-driven messaging while ensuring copy stays aligned with brand voice guidelines.

Campaign creative development. Develop creative concepts, messaging, and copy for campaigns across marketing channels including OOH, paid social, paid media, radio, podcast, linear TV commercials, and trailers.

CRM marketing. Write copy to support lifecycle engagement, onboarding and activation, retention and churn prevention, and win-back and reactivation.

Performance, testing, and optimization. Use performance insights, testing results, and audience data to refine messaging and improve copy effectiveness.

Partner marketing. Provide copy for partnership campaigns across external platforms including Amazon, Apple App Store, and Google Play.

User experience. Develop copy and messaging for owned-and-operated product pages (landing pages, sign-up flows, details pages, etc) to improve user journey.

Key Proficiencies:

• Excellent writing, editing, proofreading, and communication skills.
• Imaginative wit and sense of humor
• Ability to develop campaign concepts and translate strategic messaging into compelling, in-voice copy
• Expertise of brand consistency, conversion, engagement, and optimization
• Insight-driven approach with ability to analyze consumer research
• Strong presentation skills and confidence explaining creative rationale
• Ability to take feedback, work independently, and hit tight deadlines
• Experience with Airtable, Meta, Figma, and AI prompt writing

Qualifications and Experience:

• Bachelor’s degree
• Experience copywriting in a media, entertainment, streaming, or consumer marketing environment.
• Proven experience working on creative campaigns across multiple marketing channels from concept through execution.
• Portfolio demonstrating exceptional conceptual thinking, brand storytelling, and performance-driven copy across digital and traditional channels.
• Passion for writing, marketing, and British TV. Salary Range: up to $40/hour

Please note that the salary range is intended to give as an indicator of the salaries that could be attributed to the breadth or experience for a given role. All candidates will be measured based on their level of experience.

Our Values

Our BritBox Global Values not only represent our culture but also ensure that we have principles that shape everything we do. Defined by our employees, they are not just words on a page, but the foundation of how we work together, every day.

Our values have been cascaded into specific behaviours, which are embedded into all of our people processes, including hiring, onboarding, performance evaluation and feedback.

We are proud of our values and seek to hire people who resonate with them

This job spec is not exhaustive and may change from time to time in line with the evolving nature of a dynamic and growing business.