F&F Online Fashion Copywriter

Tesco UK Welwyn Garden City Hybrid Full-Time Permanent Working hours 36 Apply by 24-Nov-2026

About the role

As the F&F Online Fashion Copywriter, you'll bring our brand to life through compelling, trend-led and aspirational content. Creating engaging copy across the F&F website, you'll inspire customers, strengthen brand affinity and drive engagement, all while delivering a consistent and distinctive F&F tone of voice.

What is in it for you

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 10% of base salary.
• Holiday starting at 25 days plus a personal day (plus Bank holidays).
• 26 weeks maternity and adoption leave (12 months service required at the qualifying date) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave.
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing.

The above information is a shortened summary, refer to our policies for full details

You will be responsible for

• Write clear, persuasive, and engaging copy for our F&F range- Maintain consistency of F&F tone of voice across product, editorial and marketing content, applying and helping evolve agreed copy guidelines- Optimise copy using SEO best practices to improve search visibility and organic traffic.-Use customer insight, performance data and testing to continually improve copy effectiveness.- Collaborate with online VM, marketing and SEO teams to develop effective campaigns and content strategies.- Work closely with online operation's on prioritisation and range launches- Work efficiently to deliver required copy output per week - Collaborate with marketing and buying on product information when required - Work with technology and partner teams to explore and develop AI and content tools that improve efficiency, consistency and quality.- Manage multiple projects and deadlines within a fast-paced environment.- Write and adapt copy appropriately across different customer journeys, channels and formats- Contribute to scalable copy approaches, templates and content libraries that improve consistency and efficiency.- Work collaboratively with other copywriters and creative teams, sharing learning and best practice

You will need

• Fashion copywriting experience with exceptional writing, editing and proofreading skills.
• Strong awareness of fashion trends and in-depth brand knowledge.
• Knowledge of SEO best practices and how to create customer-focused digital content.
• Excellent communication and stakeholder management skills.
• Highly organised, with strong planning and coordination abilities.
• Proven ability to manage multiple priorities, work to tight deadlines and deliver high-quality output at pace.
• Meticulous attention to detail with a commitment to accuracy and consistency.
• Collaborative and proactive team player who thrives in a fast-paced, cross-functional environment.

Desirable: Proficiency in Microsoft Word and PowerPoint, alongside strong commercial awareness and a customer-first mindset.

About us

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues. At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support. We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying. When you join us in this role, you'll be employed by Tesco Stores Limited, the Tesco legal entity responsible for your employment.