Enterprise Growth Marketing Manager (Contract)

About Us

Insightful is a market-leading platform for employee productivity and workforce analytics. We process massive data sets of usage activity, synthesize them into actionable insights that help managers and employees perform at their peak, and help the world's most productive companies stay that way by improving employee productivity, business processes, and giving every employee autonomy and transparency to work how they work best.

About this role

Insightful is seeking a highly organized and results-driven Growth Marketing Manager to own the strategy and execution of our targeted ABM campaigns. This role will be primarily responsible for mid-market and enterprise-level Account-Based Marketing campaigns, with a supporting role in field events and conferences. Working directly with the VP of Marketing, the ideal candidate will drive high-quality pipeline through precision targeting, AI-powered prospecting, and sales-aligned outbound campaigns — while also contributing to our event presence on a supporting basis.

Responsibilities:

The responsibilities of this role are divided into two areas, with ABM as the primary focus:

Outbound ABM & Campaigns (Primary Focus)

• Own the strategy and execution of targeted Account-Based Marketing (ABM) activities to achieve sales lead generation targets.
• Use AI SDR toolsets and other prospecting technology across email, LinkedIn, and prospect research for CRM enrichment to orchestrate automated outbound marketing campaigns.
• Execute intent signal advertising and outbound strategies, guiding a team of SDRs and supporting 3+ enterprise account executives.
• Build and manage target account lists, leveraging intent data and account scoring to prioritize outreach.
• Sales Enablement: Equip the Sales team with relevant and persuasive collateral designed to convert leads from ABM target accounts.
• Support the company's strategic global markets teams with region-specific and language-optimized content and campaigns, as needed.
• Track, analyze, and report on campaign performance with clear, summarized insights for the marketing and sales leadership.

Events and Conferences (Supporting Role)

• Support the planning and execution of physical and virtual event marketing initiatives on a quarterly basis.
• Assist with key aspects of B2B event management including logistics, promotional activities, lead capture, and follow-up.
• Collaborate with the wider marketing team to ensure events align with ABM target account strategies

Requirements:

• Minimum of 6+ years of marketing experience, with a strong focus on ABM, demand generation, and B2B SaaS lead generation.
• Demonstrated success in building and executing Account-Based Marketing programs, including 1:1 and 1:few ABM strategies.
• Experience with field events and conferences is a plus, though not the primary requirement.
• A highly analytical and results-driven approach, with experience in campaign performance analysis and delivering clear, summarized insights.
• Expertise in cross-functional collaboration, particularly with Sales and Marketing teams, to deliver on revenue goals and customer acquisition priorities.
• Proficiency in AI automation for go-to-market programs and campaigns is required. Demonstrated experience with agentic AI for GTM is expected.
• Proficiency in key MarTech and Sales Tech is expected: including HubSpot, Clay, Instantly, ZoomInfo, PhantomBuster, or similar tools.
• Experience with hands-on execution on LinkedIn Ads, Sales Navigator and 6sense/Demandbase or a similar ABM advertising tool is expected.
• Exceptional organizational skills, excellent English verbal and written communication, and the ability to operate in a fast-moving, rapidly changing environment.
• Strong understanding of the human resources, IT, business process outsourcing, financial services, or AI model training industries is preferred.