Email Specialist

Email Specialist

About the Role

We are looking for a detail-driven Email Specialist to own the daily production of our email program across St. George's University (SGU) and Rocky Vista University (RVU). Working in both Mailchimp and Salesforce Marketing Cloud, you will build, test, and deploy the marketing and transactional emails that guide prospective and current students through every stage of the enrollment journey, from first inquiry to matriculation.

This is a hands-on production role. You will turn finalized designs and HTML into polished, on-brand email templates, set up audiences, and run thorough quality checks before every send. Partnering closely with the Manager, Marketing Automation, you will launch internal testing, validate quality, and make sure every scheduled send goes out on time, to the right audience, and error free each week.

You will thrive here if you take pride in flawless execution, enjoy the rhythm of a steady production calendar, and like being the person the team counts on to get every email built right and out the door.

What You Will Do

Build and deploy email campaigns

• Build, test, and deploy marketing and transactional emails in Mailchimp and Salesforce Marketing Cloud for SGU and RVU, working from approved briefs, copy, and designs.

• Produce the emails that support the student lifecycle, from first inquiry through matriculation, and complete every scheduled send each week on time.

• Keep the production calendar current so campaigns move smoothly from request to deployment.

• Follow email best practices for deliverability, consent, and data privacy, including CAN-SPAM.

Turn designs and HTML into email templates

• Convert finalized designs and HTML into responsive, on-brand templates that render cleanly across devices and email clients.

• Apply personalization and dynamic content so each message fits its audience and lifecycle stage.

• Build and maintain a library of reusable templates and content blocks, and apply consistent link tracking and tagging.

Build data extensions and audience targets

• Partner with the Manager, Marketing Automation to build and maintain data extensions and audience targets for email sends.

• Set up segments from provided criteria, and confirm that counts match expectations before launch.

• Support list hygiene and subscriber management so every send reaches the right people and keeps audience data clean and current.

Test and assure quality

• Partner with the Manager, Marketing Automation to launch internal testing and secure final approval before every send.

• Validate rendering across devices and email clients using testing tools such as Litmus or Email on Acid.

• Check links, tracking, personalization, audience targeting, and send logic on every email, and run seed or test sends to catch issues before subscribers do.

• Troubleshoot rendering and deliverability problems and resolve them ahead of deployment.

Collaborate across teams

• Work closely with business stakeholders, designers, copywriters, and the brand marketing team to confirm requirements and gather the assets and approvals each send needs.

• Keep every project aligned to brand standards, on specification, and on schedule, and flag risks early so nothing slips.

• Work alongside in-house and agency resources, and manage campaign checklists and approvals so launches run smoothly and deadlines are met.

Measure and report on performance

• Track and report on email performance across the enrollment funnel, including delivery, open, click, click-to-open, conversion, and unsubscribe rates.

• Build and maintain regular reporting, from individual send recaps to weekly and monthly summaries, and share clear takeaways with stakeholders and leadership.

• Turn results into recommendations, spotting what is working and where to improve, and measure performance against goals.

• Run A/B tests on subject lines, content, and send timing, document the results, and apply what you learn to future sends.

What You Bring

Required

• Two to four years of hands-on experience building and deploying email campaigns in a marketing automation or email platform.

• Practical experience in Salesforce Marketing Cloud (Email Studio) and Mailchimp, or a comparable platform you can transfer from quickly.

• Working knowledge of HTML and CSS for email, enough to convert finished designs into responsive templates and troubleshoot rendering issues.

• Experience with email testing and rendering tools such as Litmus or Email on Acid.

• Experience building audiences and data extensions and confirming they are accurate before launch.

• Comfort pulling email performance reports and turning metrics into clear, useful takeaways.

• Sharp attention to detail and a disciplined, checklist-driven approach to quality assurance.

• A proven ability to manage multiple campaigns and deadlines in a fast-paced environment.

• Strong communication and collaboration skills, with reliable follow-through across designers, copywriters, brand marketing, and business stakeholders.

• A solid grasp of email best practices, including deliverability and compliance such as CAN-SPAM and related privacy rules.

Nice to have

• Salesforce Marketing Cloud Email Specialist certification.

• Experience with Journey Builder and Automation Studio for triggered and scheduled sends.

• Experience producing transactional emails as well as marketing campaigns.

• Familiarity with reporting tools such as Insights Studio, and with A/B testing.

• Experience in higher education, enrollment marketing, or another regulated, deadline-driven field.

• Bachelor's degree, or equivalent hands-on experience.

We Are

· Student Centric: We approach every task with a focus on supporting our students to achieve their lifelong learning goals in a safe, vibrant and welcoming environment.

· A Global Community: We are one team with an international outlook welcoming the strength in our diversity and the value each of us brings to what we do.

· Accountable: We take responsibility for our actions by being responsive, resourceful and respectful in delivering on our commitments with integrity and the highest ethical standards.

· Collaborative: We support and empower one another through open communications, cooperation, sharing knowledge and taking time to always listen and show we care.

· Committed to Excellence: We take pride in our ongoing pursuit for continuous improvement through creativity, rigor and best practices to produce meaningful outcomes.

About University Support Services, LLC

University Support Services LLC (USS) is an affiliate of St. George's University (SGU), a leading provider of international medical education. SGU students and faculty come from 151 countries to the island of Grenada, located in the West Indies. Our purpose is to support SGU to deliver best in class education for all SGU students. We put a special focus on the growing global need for diverse high-quality medical and healthcare professionals. USS is pivotal in positioning SGU as a premiere medical degree institute through its student-facing as well as functional support teams.

USS is an equal opportunity employer. As such, it is company policy to fill positions with qualified candidates regardless of race, color, sex (including sexual orientation and gender presentation), age, religion, ancestry, national origin, citizenship status, pregnancy, marital status, medical condition, genetic information, disability, status in the Uniformed Services of the United States (including veteran status) or status as a victim of domestic violence, except where there is a bona fide occupational qualification. This policy protects applicants and employees from discrimination in the hiring process.