Email Marketing Supervisor

Some of what you will do:

As part of the Marketing team, the Supervisor, Email Marketing supports Staples retail and online growth initiatives by managing email programs that drive brand awareness, traffic, sales, customer acquisition, engagement and retention. This role oversees email campaign execution, customer journey development and automated flow strategy, ensuring programs are customer-centric, data-informed and aligned to business priorities. The Email Marketing Supervisor is the central point of contact and subject matter expert for email marketing across stores and online channels, and acts as a key contact for the email service provider. This position works closely with marketing leadership, cross-functional partners, analysts, e-commerce specialists and external vendors to deliver effective campaigns, optimize lifecycle touchpoints and improve overall email performance.

Specifically, You Will:

• Lead, coach and develop two direct reports responsible for email campaign execution and lifecycle marketing support, including setting expectations, supporting growth plans, training on email best practices and appraising job results.

• Support the email marketing vision and annual campaign plan in partnership with Marketing

• Management, ensuring promotional campaigns, lifecycle opportunities, automated flows and customer journey priorities align to business goals.

• Lead the development, execution and optimization of customer journeys and automated email flows, including welcome, onboarding, engagement, replenishment, winback, post-purchase and other lifecycle programs that support customer needs and business objectives.

• Oversee primary weekly email campaign execution and rapid deployment campaigns, partnering cross-functionally with analytics, e-commerce, merchandising, marketing and other business units to support segmentation, personalization, campaign priorities and email file growth.

• Develop and manage testing, measurement and post-analysis processes in collaboration with analytics, including campaign, flow, offer, creative, personalization and frequency tests; monitor key performance metrics and share actionable insights with marketing leadership.

• Partner with vendors, IT, marketing and e-commerce teams to improve platform capabilities, process efficiency, program performance and adoption of new technologies and industry best practices.

Physical Requirements/Working Conditions:

• Office Environment / Hybrid

Some of what you need:

• University degree in business or related discipline

• Minimum 5 years of progressively responsible digital/email marketing experience

• Knowledge of MS Office with focus on Excel, Word, Outlook and PowerPoint

• Flexibility and ability to work in a fast-paced environment

• Strong project management skills and the ability to influence cross-functionally

• Direct experience with email marketing platforms (Klaviyo)

Some of what you will get:

• Associate discount

• Base Salary plus commission

• Health and Dental benefits

• Rrsp/Dpsp

• Performance bonuses

• Learning & Development programs

• And more..

#MakeAnImpact

We value transparency in our hiring processes. Please note, artificial intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes all final decisions. This posting is for an existing vacancy.

About the Team

At Staples Canada we are dynamic, inspiring partners to our customers and the communities in which we live. As The Working and Learning Company, we inspire people to work smarter, learn more and grow every day. We’re looking for curious, approachable, and passionate individuals who love finding solutions. If that’s you, let’s work, learn, and grow together.

We are building an inclusive and diverse team

Staples Canada is continuously working towards creating an inclusive and diverse work environment. We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know.