Email Marketing Specialist

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.

Who You Are

As an Email Marketing Specialist, you own outcomes, not just output. You execute across email, SMS, RVM, webinar, and press release, but you're the one deciding whether the current process is still the best way to get the result. You're comfortable following process, but you're just as comfortable improving it: identifying gaps in our SOPs and refining them as you go. You analyze performance, design and run tests, refine segmentation and flow logic, and advise other teams and issuers on best practice.

This role carries real ownership, deep analytics fluency, and broad influence across the function, backed by strong day-to-day expertise. You'll report to the Director of Email/SMS and collaborate closely with the wider Communications team, Account Managers, Strategists, and Creative Design.

You deeply embody the mindset and values that drive how our team operates day to day.

What You Will Do

• Own & Optimize Campaigns End-to-End: Own execution of high-impact email/SMS/RVM/webinar campaigns from setup through QA, send, and reporting, and decide what to test or change next, not just what to send.
• Own Automated Flow Strategy: Design, refine, and optimize automated sequences and their segmentation logic, the strategy a team member would later execute against.
• Deep Analytics & Root Cause: Analyze campaign and flow performance, identify root causes, and recommend actionable optimizations grounded in data.
• A/B Testing & Experimentation: Propose and run tests on subject lines, content, CTAs, design, and send-time, with clear hypotheses tied to real KPIs.
• Segmentation & Audience Strategy: Design targeting logic based on engagement, behavior, and lifecycle stage, not just apply criteria handed to you.
• Cross-Functional Advisory: Advise marketing, creative, content, CRM, product teams, and issuers on best practice, not just execute their requests.
• Platform Ownership & Expertise: Serve as the internal platform expert (Klaviyo primary, plus HubSpot or others), troubleshoot, own integrations, and evaluate new features.
• Deliverability & Domain Health: Monitor bounce rates, spam complaints, inbox placement, and sender reputation; implement best practice on authentication, IP warm-up, and list hygiene.
• Press Release Distribution: Own the end-to-end distribution and execution of press releases in partnership with our PR vendor. Coordinate with cross-functional teams to gather approved copy and all required technical assets, manage distribution logistics and timing, and ensure each press release is executed accurately and on schedule.
• Portfolio Ownership & Coaching: Independently manage a portfolio of issuers/accounts, handle complex campaigns and edge cases, and coach newer team members.

What Skills You Need

• Demonstrated experience in email marketing
• Strong Klaviyo, HubSpot, Customer.io, or Braze experience (multi-hub or multi-flow experience a major asset)
• Strong A/B testing and experimentation mindset
• Data-driven: comfortable with analytics, reporting, and uncovering insights
• Experience building segmented audiences from scratch, not just applying given criteria
• Proven ability to manage multiple campaigns and a portfolio of accounts concurrently
• Clear communicator with excellent writing fundamentals
• Obsessed with QA, accuracy, and reliability — but still able to move fast
• Good operational mindset and an eye for process improvement

Bonus Skills

• Experience with SMS (Klaviyo/Twilio/Attentive/etc.)
• Experience distributing press releases or working with PR/newswire distribution tools
• Experience with Zapier or integrator applications
• HTML/CSS familiarity
• Experience collaborating with technical teams

This is a hybrid, Los Angeles–based role (3 days in-office in the Culver City area) requiring strong overlap with Mountain Standard Time (MST) working hours to support team collaboration.

Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform.As a tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here’s why you should want to join us:

• Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor
• A diverse & distributed team of doers, innovators, and experts
• Shared employee benefit plan (medical, vision, & dental)
• We love AI and have tools to support you build innovative solutions
• Annual learning support And more!

We use automated and artificial intelligence-based tools (“Automated Employment Decision Tools”) to assist in screening, assessing, or evaluating candidates. These tools may assess job-related qualifications such as skills, experience, and work history. AI-assisted tools support our recruitment team and do not replace human judgment; all final hiring decisions are made by human reviewers.

Applicants may request information about the use of these tools or request an alternative selection process by contacting us at [email protected]. For more information about how personal information is collected and used, please see our Privacy Notice.

Equal Employment Opportunity

DealMaker does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.