Email Marketing Manager, Nurture, AWS Integrated Demand Center
AWS Marketing
2 days ago
Full-time
On-site
Seattle, Washington, United States
Email Marketing
AWS Marketing is seeking an experienced Email Marketing Manager, Nurture to drive email channel strategy for our demand generation and product-led growth portfolio. This role is responsible for managing global email marketing initiatives focused on accelerating pipeline progression through strategic audience segmentation, lifecycle journey design, and continuous optimization.
Key job responsibilities
• Define and execute email channel strategy for assigned nurture programs, including audience segmentation frameworks, lifecycle journey architecture, and A/B testing protocols
• Plan, develop, and execute multi-touch nurture campaigns that accelerate prospect engagement and pipeline progression
• Continuously optimize nurture campaigns to improve engagement, conversion rates, and pipeline velocity
• Measure how email initiatives impact team goals, customer engagement metrics, program goals, and overall pipeline contribution
• Regularly review, interpret, and communicate nurture performance metrics, funnel progression trends, and optimization insights to peers and managers
• Accelerate progress by driving decisions on nurture cadence, content sequencing, and suppression/targeting logic
• Develop technical and creative requirements for nurture campaigns in partnership with IDC core teams, marketing operations, and creative teams
• Communicate effectively with stakeholders across core campaign teams, marketing operations, localization, and creative teams
• Participate in recruiting and hiring processes, and mentor others on email best practices
A day in the life
You'll spend your mornings reviewing campaign performance and deciding what to optimize next — maybe a subject line test, maybe a segment refinement. Midday often means partnering with campaign teams to fine-tune journey logic or suppression rules. Afternoons shift toward the bigger picture: analyzing funnel data, building a case for a cadence change, or sharing insights with your manager or team. Some weeks are heavy on campaign builds; others are more strategy and measurement. You'll also pitch in on team-wide projects like testing frameworks or mentoring peers on segmentation.
About the team
We're a global email marketing team focused on helping cloud customers discover the right solutions at the right time. We design and optimize nurture programs that guide prospects through their decision-making journey — from early awareness to active evaluation. You'll work alongside other email strategists, marketing partners, and content creators who care deeply about the customer experience. We test constantly, share learnings openly, and push each other to improve. If you like connecting data to creative strategy and seeing measurable impact on how customers engage, you'll feel at home here.
- 4+ years of professional non-internship marketing experience
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience equally comfortable building strategic marketing plans and executing at a tactical level
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually
Key job responsibilities
• Define and execute email channel strategy for assigned nurture programs, including audience segmentation frameworks, lifecycle journey architecture, and A/B testing protocols
• Plan, develop, and execute multi-touch nurture campaigns that accelerate prospect engagement and pipeline progression
• Continuously optimize nurture campaigns to improve engagement, conversion rates, and pipeline velocity
• Measure how email initiatives impact team goals, customer engagement metrics, program goals, and overall pipeline contribution
• Regularly review, interpret, and communicate nurture performance metrics, funnel progression trends, and optimization insights to peers and managers
• Accelerate progress by driving decisions on nurture cadence, content sequencing, and suppression/targeting logic
• Develop technical and creative requirements for nurture campaigns in partnership with IDC core teams, marketing operations, and creative teams
• Communicate effectively with stakeholders across core campaign teams, marketing operations, localization, and creative teams
• Participate in recruiting and hiring processes, and mentor others on email best practices
A day in the life
You'll spend your mornings reviewing campaign performance and deciding what to optimize next — maybe a subject line test, maybe a segment refinement. Midday often means partnering with campaign teams to fine-tune journey logic or suppression rules. Afternoons shift toward the bigger picture: analyzing funnel data, building a case for a cadence change, or sharing insights with your manager or team. Some weeks are heavy on campaign builds; others are more strategy and measurement. You'll also pitch in on team-wide projects like testing frameworks or mentoring peers on segmentation.
About the team
We're a global email marketing team focused on helping cloud customers discover the right solutions at the right time. We design and optimize nurture programs that guide prospects through their decision-making journey — from early awareness to active evaluation. You'll work alongside other email strategists, marketing partners, and content creators who care deeply about the customer experience. We test constantly, share learnings openly, and push each other to improve. If you like connecting data to creative strategy and seeing measurable impact on how customers engage, you'll feel at home here.
- 4+ years of professional non-internship marketing experience
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience equally comfortable building strategic marketing plans and executing at a tactical level
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually