Email Marketing Coordinator (Part-Time)

Job Details: Job Location: Stealey - Wake Forest, NC, Position Type: Part Time, Salary Range: Undisclosed, JOB TITLE: Email Marketing Coordinator (Part-Time)

DEPARTMENT: Marketing & Communications

DIVISION: Institutional Advancement

SUPERVISOR: Associate Director of Marketing and Communications

I. Purpose Of The Job

The Email Marketing Coordinator (1) strategizes, segments, and sends email communication to maximize institutional engagement and (2) collects and aggregates student experience data for marketing.

Ii. Essential Functions And Responsibilities

Assist with execution of Southeastern Seminary and Judson College messaging and brand awareness strategies

Create and maintain email campaigns to segments of the Southeastern and Judson market

Coordinate with graphic designers and copy writer to update, refine, and standardize email assets

Monitor and report on campaign performance to evaluate and improve the effectiveness of marketing emails

Research and propose strategies for growing an engaged, segmented mailing list for Southeastern’s and Judson’s target audiences

Identify relevant non-competing organizations to partner with in email communication

Compile qualitative data to inform marketing decisions by facilitating student focus groups and surveys about student experience and perception

Assist the director and associate director as assigned

Iii. Other Duties & Responsibilities

None

Iv. Supervisory Responsibilities

None

V. Knowledge And Skills

• Required

Excellent communications skills

Understanding of the concepts of branding and marketing

Detail-oriented organizational skills

Creativity

Collaborative spirit and strong team player

Preferred

Bachelor’s degree in marketing, communications, or related field

Experience with marketing tools

Experience utilizing Slate and other CRMs

Knowledge of email marketing and inbound marketing best practices

Vi. Fiscal Responsibility

None

Vii. Extent Of Public Contact

Communication with prospective students and their parents or leaders

Communication with the general public

Communication with current students

Communication with faculty and staff

Occasional communication with external partners and organizations

Viii. Physical Demands

Normal fitness as required for office duties

Ix. Working Conditions And Environment

Flexible to work outside of normal working hours during event-heavy weeks such graduation, preview days, and the biannual meeting of the Southeastern Society and Board of Trustees

Qualifications: