Email Marketing Associate

Job DetailsJob Location: Knoxville, TN 37922About Inhabit

Inhabit is a global PropTech software company serving over 5 million units in the residential and short-term rental property management industries. Our 1,500+ team members drive strategic partnerships, deliver best-in-class software solutions and services, and foster innovation and collaboration across software, payments, and insurance. Learn more at, visit inhabit.com.

About Blue Tent

Bluetent is a part of the Inhabit brand and is a top tier digital agency serving the vacation rental industry with a variety of solutions to help vacation rental companies grow their business through direct booking websites, channel management, and high quality digital and email marketing services. We are a group of travel enthusiasts who bring our passion for life to the work we do every day.

Job Description Summary

Bluetent is seeking an enthusiastic and experienced Digital Marketing Associate (With a focus in PPC ) to set up, manage, and optimize campaigns for our clients in the vacation rental industry. This role will have a portfolio of vacation rental manager clients (approximately 30-45 clients). The Associate is responsible for setting up, optimizing, and reporting on digital advertising (PPC) accounts. This position is primarily focused on Paid Search Ads within the Google and Microsoft Ads platforms. This position consists of 30% budget allocation, client communication, and reporting, and 70% strategy, data analysis, implementation, and optimization.

Our vision is to be the premier digital agency in the vacation rental industry by driving quality conversions and creating digital experiences that inspire and motivate travelers to place. Our mission is to create value and deliver measurable results to our clients through innovation and quality in the digital space. We focus on sustainable growth driven by the success of our clients, the strength of our team and a culture that encourages excellence in both our professional and personal lives.

Job Description Summary

The Email Marketing Associate is an integral part of the Email Marketing team. The Email Marketing Associate is responsible for representing Bluetent while working closely with our clients to develop and monitor new email marketing initiatives. Email Marketing Associate produce email marketing initiatives that align with current best practices to help develop and maintain marketing programs. They also help further the services that we offer by creating and designing email templates for e-mail marketing materials and staying ahead of emerging trends.

What You’ll Do (Functions & Responsibilities)

Assist with the technical production of monthly email marketing campaigns for clients

Create and design new email templates for email marketing materials

Apply HTML/CSS, Dreamweaver, Photoshop knowledge

Stay up to date with current best practices and continue to develop new initiatives and strategies

Communicate with clients to manage and produce projects

Creative copywriting and critical proofreading of all campaigns before launch

Deploy emails under tight deadlines without sacrificing integrity

Review performance including but not limited to Email Reports, Google Analytics, and Email on Acid with the client after each campaign

Gain proficiency in Web development within the Drupal and SMC content management system

Assist clients in Web production related to email initiatives

QualificationsWhat We’re Looking For (Minimum qualifications)

Working understanding of HTML/CSS required

Experience with major email service providers required

Experience planning and executing email marketing programs required

Excellent written and verbal communication skills

Demonstrated understanding of email marketing best practices

Strong analytical skills and attention to detail

Experience writing content for emails and landing pages

Experience with marketing automation

Interest in Vacation Rental Industry, experience in the industry is a plus

Customer Service experience required

Education Requirements

BA in marketing or related field or minimum 2 years of email marketing experience required

Type

Full Time, Salaried, Exempt

Location

Any of the core markets

We have an in-office work style, with most team members working in the office from Monday to Thursday and remotely on Friday.

Benefits Include

Competitive Pay

Health Insurance: Medical, Dental, Vision and Prescription Plans

Health Savings Accounts

Flexible Spending Account

Dependent Flexible Spending Account

Critical Illness

Accident

Retirement Savings Plan (401K) with discretionary company match

Short and Long Term Disability

Company Paid $25,000.00 life insurance

Supplemental Life and AD&D Insurance

Employee Assistance Program

Paid Holidays

Paid Vacation

Paid Volunteer Time

Inhabit Employee Discount Programs

Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.

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