Email Marketing and Growth Manager

SMART Technologies is an award-winning company that collaborates with bright minds around the world who believe in the power of innovation. We’re large enough to do great things but small enough that you don’t get lost in the crowd. Our continued success is possible because of our ‘Best in Class’ culture and unique talents of every individual at SMART.

Make an impact in education and business and beyond. Be a part of meaningful work that fuels connections across the globe. These are the connections that really matter - and inspire greatness. #WeAreSMART #ConnectionsThatMatter

Role Summary

As an Email Marketing & Growth Manager, you will own the strategy, execution, optimization, and reporting of email marketing programs that generate demand and move prospects and customers through the funnel. This role focuses on targeted email campaigns, automated nurture journeys, audience segmentation, and opted-in audience growth strategies that improve engagement, increase qualified lead flow, support lead acquisition, and accelerate funnel progression. Working closely with Demand Generation, Product Marketing, Sales, and Data teams, you will translate campaign priorities into high-performing email programs that are measurable, scalable, and aligned to business goals

Key Responsibilities

• Develop and execute email marketing strategies that support demand generation, customer engagement, lead nurturing, and pipeline progression.

• Design, build, and optimize targeted email campaigns, drip campaigns, automated journeys, nurture streams, and trigger-based communications across priority audiences and segments.

• Support growth of opted-in audiences and lead acquisition through email programs, campaign integrations, landing page alignment, and audience conversion strategies.

• Partner with campaign owners, Demand Generation, Product Marketing, Sales, and Data teams to align email strategy with campaign goals, audience targeting, lead scoring, nurture strategy, and funnel conversion.

• Manage and optimize HubSpot (or equivalent marketing automation platform), including workflows, audience segmentation, lead scoring, campaign attribution, reporting, data quality, and funnel progression insights.

• Use CRM, marketing automation, and audience data to segment contacts, personalize messaging, and improve campaign relevance, engagement, and conversion.

• Manage end-to-end email production, including brief intake, content coordination, list logic, setup, QA, launch, monitoring, optimization, and post-campaign reporting.

• Track and improve email performance across key metrics including deliverability, open rate, click-through rate, conversion rate, MQLs, SQLs, influenced pipeline, and campaign attribution.

• Conduct A/B testing and ongoing optimization of subject lines, creative, calls to action, landing-page alignment, send timing, workflow logic, and customer journeys.

• Own email platform health and optimization, including deliverability, database hygiene, consent management, automation governance, and scalable campaign operations.

• Partner with Digital, Data, and Operations teams to optimize marketing technology integrations, automation workflows, and email platform capabilities to improve efficiency, scalability, and campaign performance.

• Deliver clear performance insights and recommendations that show what is working, what needs adjustment, and where to invest next.

Qualifications

• Post-secondary degree or diploma in Marketing, Communications, Business, or a related field, or equivalent practical experience.

• 5+ years of experience in email marketing, demand generation, marketing automation, CRM marketing, or a similar digital marketing role.

• Hands-on experience building, launching, and optimizing email campaigns, drip campaigns, nurture streams, automated journeys, and segmented audience programs.

• Strong understanding of demand generation, lead nurturing, funnel progression, campaign attribution, and how email supports MQL, SQL, opportunity, and pipeline outcomes.

• Hands-on experience managing and optimizing HubSpot (preferred) or similar marketing automation platforms, including workflows, segmentation, nurture programs, reporting, and CRM integrations.

• Strong analytical skills with the ability to interpret email performance, conversion data, campaign results, and funnel metrics.

• Experience with A/B testing, personalization, list hygiene, deliverability best practices, and consent/compliance requirements.

• Strong writing, editing, communication, collaboration, and stakeholder management skills, with the ability to translate campaign priorities into clear, compelling email programs.

• Experience in B2B, SaaS, technology, education, EdTech, or product-led organizations is an asset.

• Portfolio or work samples of email campaigns, nurture programs, or marketing content that demonstrate strong writing and campaign execution skills.

Working Conditions

• Full-time, Calgary-based role with regular in-office presence to support collaboration with Demand Generation, Product Marketing, Sales, and Data teams.

• Fast-paced, campaign-driven environment with multiple priorities, recurring deadlines, and regular collaboration across teams and regions.

• Frequent computer-based work using email marketing, CRM, marketing automation, analytics, project management, and collaboration tools.

• May require occasional flexibility to support campaign launches, time-sensitive email sends, reporting deadlines, events, or cross-functional business priorities.

• Requires strong attention to detail across audience selection, campaign setup, QA, compliance, reporting, and stakeholder communications.

What Success Looks Like

• Email marketing programs consistently support demand generation goals and contribute to measurable MQL, SQL, opportunity, and pipeline outcomes.

• Automated nurture programs, drip campaigns, and customer journeys move leads and customers through the funnel in a timely, relevant, and measurable way.

• Lead acquisition and opted-in audience growth improve through stronger campaign alignment, audience targeting, segmentation, and conversion pathways.

• Funnel conversion rates improve through effective scoring, segmentation, nurture strategy, and collaboration with Demand Generation, Sales, and Data teams.

• HubSpot and marketing automation platforms are optimized to support efficient campaign execution, accurate reporting, scalable growth, and a strong customer experience.

• Email reporting provides clear insight into performance, attribution, learnings, and recommended next actions.

• Internal stakeholders have confidence in email execution, audience targeting, automation strategy, reporting, and campaign follow-through.

• Email operations are scalable, compliant, well-governed, and aligned to demand generation priorities.

At SMART, we are committed to fostering an inclusive, respectful, and equitable workplace where all individuals regardless of race, national or ethnic origin, color, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, or disability can thrive. We welcome applications from all qualified candidates and are proud to be an equal opportunity employer.