Email Automation Specialist - AdFarm

You don’t make it 40+ years in this business without good people behind you. At AdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals. We are the bridge between farmers and the brands that serve them. Companies come to us for strategic planning, creative services, public relations, media planning, marketing science, content creation and research. If you’re ready to be a part of a team that does these things, and does them well, we should chat. We partner with everyone from crop protection, nutrition and seed companies to technology, sustainability, food and animal health brands. If you’re in that space, or want to head that direction, this role will be a great fit.

You will love it here if you follow these GUIDEPOSTS:

Are you being agile? Change is inevitable, whether it’s from the client, or the industry as a whole. Are you ready to get the job done well, on time and on budget? We’re all about developing and following processes that keep our teams effective and our clients happy.

Are you being smart? Knowing what to ask, how to start and what resources you have to solve problems are essential. Invest in yourself and keep up with the ever-evolving world of our clients and the wider communications industry.

Are you being helpful? If you know the ad and ag industries, you know it gets hectic sometimes. Are you ready to pitch in when it counts and do whatever it takes to deliver amazing work for our client partners? Be ready to have direct conversations when needed and set clear expectations for you, your supervisor and your team.

As the Email Automation Specialist at AdFarm, you will play a critical role in shaping and executing email strategies that drive results for our clients. This role has a focus on email development, quality assurance and deployment of automated email campaigns and journeys. Reporting to the Email Automation Strategist, you will collaborate with clients and internal teams to help inform the copy and design based on email best practices and transform these designs into accessible and optimized email builds.

Accountabilities:

• Email Building

(Includes: coding and using drag-and-drop editors)

• Audience Segmentation & Personalization

• Testing & Optimization

• Deployment & QA

• Customer Journey Mapping

Key Responsibilities:

• Build, test, and deploy emails in platforms such as HubSpot, Marketing Cloud, Mailchimp, and ActiveCampaign, ensuring error-free delivery and consistent rendering across devices and clients. This particular role has a strong emphasis on Salesforce Marketing Cloud email creation.

• Implement personalization strategies within email content to maximize relevance and engagement for different audience segments.

• Execute A/B and multivariate testing (subject lines, creative elements, send times, etc.) to continually improve performance.

• Understand and map customer journeys to create relevant and timely content that guides recipients through the sales funnel.

• Analyze email campaign performance data to identify content trends, understand what resonates with audiences, and make data-driven recommendations for campaign optimization.

• Collaborate with designers, developers, and account managers to ensure smooth workflow from campaign ideation through execution.

• Make HTML/CSS edits when necessary to customize templates or resolve rendering issues.

• Stay informed on industry trends, deliverability best practices, and emerging email technologies.

Qualifications:

• Bachelor’s degree in Business, Marketing, Computer Science, or a related field.

• 3+ years of experience in email development, ideally in an agency setting.

• Strong knowledge of email marketing platforms (HubSpot, Marketing Cloud, Mailchimp, ActiveCampaign, etc.).
• Ability to respond quickly to trends, cultural moments, and audience behavior shifts.
• Proven ability to work effectively with creative, strategy, and client service teams to execute integrated email.
• Commitment to ensuring brand consistency, message clarity, and polished outputs.
• Proactive in identifying opportunities, experimenting with new approaches, and elevating email.

We offer all Employee’s 3% RRSP contributions on an annual basis, a Health Spending Account, Health & Cell Phone Reimbursements, and we can offer a Hybrid working environment with a wonderful group of top talent individuals.

Culture is everything for us and so we do our best to hire according to alike values and mutual respects.

We are a TEAM and we are looking for like-minded individuals that are eager to contribute as such.