Ecommerce & Marketing Lead

_{19th June, 2026}

Vino Better Organic exists to make better wine easy to find. They bring together organic, biodynamic and minimal-intervention wines from sustainable growers around the world. Bottles that are better for the land, better for you, and better in the glass, all in one place.
 
The idea started with a simple frustration: great wine comes with too much baggage. Confusing labels, pretentious rules, unnecessary additives. Thoughtfully made, sustainably farmed wines exist, but they're hard to find and harder to trust. Vino Better strips all that away, championing the growers who care about soil health and biodiversity, and delivering big flavour without the lecture.
 
Vino Better Organic is brand new to market and looking for a hands-on Ecommerce & Digital Lead to join them part-time as they scale. This is for someone who understands both performance and brand and can turn strategy into consistent, day-to-day execution. You'll own the digital engine end to end, working directly with the founder and alongside Ecommerce Equation. 
 
Initially part time (3 days per week) with the goal to expand into a full-time role as the business grows.
 
Day to day, you'll be across:

• Owning the Shopify storefront - merchandising, stock management and 3PL coordination
• Managing and scaling Meta ad campaigns
• Creating and scheduling content across Instagram and Facebook 
• Building email campaigns and flows in Klaviyo
• Driving social growth, customer acquisition and retention
• Brand-led digital marketing that balances performance with the bigger picture

• Proven ecommerce and digital marketing experience, ideally in a DTC or startup environment
• Strong Shopify skills, plus 3PL and stock management know-how
• Hands-on Meta Ads management and campaign scaling
• Email marketing experience (Klaviyo)
• Content creation and scheduling
• A blend of performance and brand thinking, comfortable building structure as you go

• Join right at the start, with a business built to scale and real momentum behind it
• Genuine ownership of the digital engine, with direct access to the founder
• Work from anywhere in Australia
• Back a product and a mission you can stand behind