E-Commerce Manager: Paid Search (Performance Marketing)

DNAM Brands is a family-owned and operated owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to expand, we are seeking a highly analytical, results-oriented E-Commerce Manager to oversee the daily execution, optimization, and growth of our digital commerce business across multiple brands.

Reporting to the E-Commerce Senior Manager, this role is responsible for managing Shopify Plus storefronts, digital merchandising, website performance, product launches, conversion optimization, and cross-functional e-commerce initiatives. The ideal candidate is both strategic and hands-on, with a passion for creating exceptional online shopping experiences while driving revenue growth through data-driven decision-making.

Responsibilities

E-Commerce Operations

• Manage the daily operations of Shopify Plus websites across the DNAM Brands portfolio
• Execute product launches, seasonal collections, pricing updates, promotions, inventory visibility, and merchandising initiatives
• Maintain accurate product data, imagery, descriptions, collections, and website content
• Ensure all e-commerce content, promotions, and merchandising updates are launched accurately and on schedule
• Conduct ongoing quality assurance testing to ensure a seamless customer experience across desktop and mobile devices

Digital Merchandising & Customer Experience

• Optimize navigation, collections, search, filtering, category pages, and product detail pages (PDPs)
• Improve product discovery, cross-selling, upselling, and merchandising strategies to increase conversion rate and average order value
• Partner with Creative and Marketing teams to ensure brand consistency and compelling customer experiences across all digital touchpoints
• Monitor customer behavior and identify opportunities to reduce friction throughout the online shopping journey

Performance Marketing Collaboration

• Partner closely with Marketing to support customer acquisition initiatives across:

Google Ads

• Meta
• TikTok
• WhatNot
• Instagram
• Pinterest
• Email & SMS Marketing
• Affiliate Marketing

• Coordinate landing page creation, promotional campaigns, merchandising updates, and onsite content to maximize campaign performance
• Support paid search and paid social initiatives by ensuring website readiness and optimal customer experiences

Analytics & Reporting

• Monitor daily ecommerce performance including:

Revenue

• Traffic
• Conversion Rate
• Average Order Value (AOV)
• Units Per Transaction (UPT)
• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (LTV)

• Analyze website performance using Shopify Analytics, Google Analytics 4 (GA4), and other reporting tools
• Prepare weekly and monthly performance reports with recommendations for optimization
• Identify trends and opportunities to improve profitability and customer retention

Shopify & Digital Technology

• Administer Shopify Plus backend, including themes, apps, integrations, collections, promotions, and merchandising configurations
• Coordinate website enhancements and technical improvements with external development partners
• Assist in testing new functionality, integrations, and digital tools before deployment
• Support implementation of AI-powered ecommerce solutions including personalization, intelligent search, product recommendations, and merchandising automation
• Help optimize website performance for SEO, AI-powered search, and emerging digital commerce technologies

Social Commerce

• Support product merchandising and promotional execution across TikTok Shop, WhatNot and future social commerce platforms
• Ensure inventory synchronization and product catalog accuracy across all sales channels
• Coordinate promotional calendars between e-commerce and social commerce initiatives

Cross-Functional Collaboration

• Partner with Marketing, Operations, Customer Service, Creative, Inventory Planning, Finance, and Production teams to support business objectives
• Coordinate product launches, inventory availability, promotions, and campaign execution.
• Work with Customer Service to identify customer feedback and implement website improvements that enhance the overall shopping experience

Continuous Optimization

• Support conversion rate optimization initiatives through A/B testing, merchandising improvements, landing page optimization, and customer journey enhancements
• Stay current with Shopify updates, e-commerce trends, AI innovations, and evolving consumer shopping behaviors
• Recommend process improvements, new technologies, and best practices that improve operational efficiency and drive scalable growth

Qualifications

• Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field
• 3–5+ years of experience managing e-commerce operations within a fashion, lifestyle, beauty, or consumer products company
• Hands-on experience managing Shopify or Shopify Plus storefronts
• Strong understanding of e-commerce merchandising, product launches, promotions, and website operations
• Experience working with:

Shopify Plus

• Google Analytics 4 (GA4)
• Google Tag Manager
• Meta Commerce Manager
• TikTok Shop
• Klaviyo or similar email marketing platforms
• SEO best practices

• Strong understanding of ecommerce performance metrics including:

Conversion Rate

• AOV
• Revenue
• CAC
• LTV
• Return on Ad Spend (ROAS)

• Advanced analytical skills with proficiency in Excel or Google Sheets
• Excellent organizational, communication, and project management skills
• Ability to manage multiple priorities in a fast-paced, entrepreneurial environment
• Self-starter with strong attention to detail and a passion for digital commerce