DTC Email & SMS Marketing Associate

We're looking for an experienced DTC Email & SMS Marketing Associate to own our entire retention marketing program from strategy through execution.

This isn't a simple newsletter role. You'll be responsible for building and optimizing every part of our email and SMS lifecycle marketing—from customer acquisition to retention, winback, and long-term LTV growth.

You'll work closely with our creative, growth, and ecommerce teams to develop high-converting campaigns, automated flows, and SMS strategies that drive revenue every day.

If you know Shopify, Klaviyo, and what it takes to scale a high-volume ecommerce brand, we'd love to talk.

Responsibilities

• Own the entire email and SMS marketing channels
• Build, launch, and optimize Klaviyo email and SMS flows from scratch
• Create and manage daily/weekly promotional email and SMS campaigns
• Develop lifecycle marketing strategies for customer acquisition and retention
• Build and optimize:

Welcome Series

Browse Abandonment

Cart Abandonment

Checkout Abandonment

Post-Purchase

Cross-Sell & Upsell

Review Requests

Winback

Sunset/Re-engagement

VIP & Loyalty Flows

• Create customer segmentation strategies
• Improve deliverability, inbox placement, and SMS performance
• Perform ongoing A/B testing across subject lines, offers, copy, design, timing, segmentation, and SMS messaging
• Analyze campaign performance and continuously improve revenue, CTR, CVR, LTV, and subscriber engagement
• Coordinate product launches, seasonal promotions, and major sales events
• Work with designers and copywriters to produce high-converting email and SMS creatives
• Manage the email and SMS marketing calendars
• Own email and SMS revenue and lifecycle marketing KPIs

Requirements

3+ years of experience managing email and SMS marketing for DTC ecommerce brands

Expert knowledge of Klaviyo

Strong experience with Shopify

Proven track record growing email and SMS revenue

Deep understanding of customer lifecycle marketing

Experience building advanced email and SMS automations

Strong analytical skills with the ability to make data-driven decisions

Experience with segmentation and personalization

Excellent copywriting instincts for conversion-focused marketing

Comfortable working in a fast-paced, performance-driven environment

Nice to Have

Experience with subscription businesses

Familiarity with CRO and ecommerce analytics

Experience using Northbeam, GA4, or similar attribution platforms

Knowledge of HTML/CSS for email

Experience with AI tools to improve workflow and productivity

Success Metrics

Email & SMS attributed revenue

Flow conversion rates

Campaign revenue

Click-through rate (CTR)

Conversion rate (CVR)

Deliverability

List growth

Customer Lifetime Value (LTV)

Repeat purchase rate

What We're Looking For

We're looking for someone who thinks like a growth marketer—not just an email sender.

You should be obsessed with testing, optimizing, and finding new ways to increase revenue through email and SMS. You understand that lifecycle marketing is one of the highest ROI growth channels in ecommerce.

If you're excited about owning an entire email and SMS program and making a measurable impact on growth, we'd love to hear from you.