Director, Social Media

Job Profile Summary

Broward College, located in sunny South Florida, is one of the largest state colleges in the country. With an enrollment of approximately 55,000 students supported by 4,000 employees, the College was rated as a best-in-state employer by Forbes and a top 10 community college by the Aspen Institute.

Broward College is executing a strategic transformation to elevate its institutional reputation, strengthen community and economic development partnerships, and position the College as the premier destination for academic and workforce excellence.

Reporting directly to the Vice President of Strategic Communication and Marketing, the Director of Social Media serves as the primary strategist, content director, and operational lead for official Broward College social channels. This role drives multi-platform social strategy, organic storytelling, short-form video oversight, social listening, executive digital positioning, and student brand ambassador programs. The Director balances high-level digital strategy and campaign direction with active, grassroots connections across campus locations, student organizations, and institutional events to direct authentic campus storytelling and engage diverse audiences.

Minimum Education & Experience

• Education: Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Public Relations, or a related field required.
• Experience: Minimum of 3 years of progressive experience leading social media strategy, digital campaign execution, and audience growth within a corporate, agency, or institutional setting, with demonstrated supervisory or project leadership capabilities. (An equivalent combination of education and experience may be considered.)
• Higher Education Requirement: Direct professional experience managing social media in higher education, agency experience managing education/consumer brand clients, OR demonstrated experience leading social content execution on behalf of an academic institution, department, or student organization.

Preferred Qualifications

• Agency or Multi-Account Background: Experience in a fast-paced agency or multi-brand environment, with a strong portfolio demonstrating dynamic content direction, campaign strategy, and trend adaptation.
• South Florida Higher Ed Context: Familiarity with the South Florida higher education landscape, regional culture, student demographics, and campus community dynamics.

Essential Functions & Responsibilities

• Grassroots Campus Engagement & Event Direction: Serves as the strategic 'eyes and ears' on campus, cultivating close relationships with campus deans, student life leaders, and faculty. Maintains an active presence at key campus events, graduations, workshops, and student gatherings to identify story opportunities, capture key moments, and direct real-time coverage that brings the authentic Broward College experience to life.
• Integrated Strategy & Cross-Functional Alignment: Collaborates proactively across the full Marketing & Communications team—partnering with Communications/PR, Paid Performance Marketing, Digital Web, and Admissions/Enrollment. Evaluates narrative assets to determine optimal channel distribution, ensuring organic social content supports lower-funnel enrollment drivers, PR announcements, and major college initiatives.
• Social Media Strategy & Audience Targeting: Formulates and executes a cohesive multi-channel social media roadmap (Instagram, LinkedIn, YouTube, X, Facebook, Threads, etc.). Demonstrates proven ability to match the right content with the right audience and the right channel, providing strategic direction and visual oversight for short-form video (Instagram Reels, YouTube Shorts, etc.) and tailored multi-channel campaign assets.
• KPIs, Benchmarking & Analytics Reporting: Establishes channel-specific KPIs, benchmarks, and performance metrics across all social platforms. Continuously measures performance, conducts audience insights analysis, and reports out to leadership on a regular basis to optimize strategy and demonstrate ROI.
• Student Ambassador & Talent Recruitment: Builds, leads, and mentors a structured Student Ambassador program—actively recruiting and empowering passionate student social media creators, campus leaders, student influencers, and digital talent to produce authentic, relatable peer-to-peer content that drives prospective student recruitment and peer engagement.
• Executive Digital Positioning: Oversees executive digital strategy and social media presence for the Office of the President and senior leadership, aligning messaging with overarching communications priorities and institutional brand voice.
• Social Listening, Moderation & Crisis Response: Monitors social conversations surrounding Broward College in real-time. Manages community moderation, tracks audience sentiment, identifies emerging trends, and coordinates closely with Communications/PR on risk mitigation and crisis messaging.
• Governance & Operations Management: Establishes college-wide social media guidelines, brand toolkits, and best practices for campus sub-accounts. Directly manages team members, student creators, and external agency partners/vendors to ensure cohesive brand standards and budget efficiency.

Knowledge, Skills, and Abilities

• Relationship Building & Talent Scouting: Strong interpersonal skills with a self-starter mindset to proactively connect with campus departments, student groups, student influencers, and event organizers.
• Integrated Channel Matrix & Audience Matching: Ability to think holistically across an integrated marketing and communications team, recognizing how narrative assets transition between channels and tailoring content specifically for target demographics.
• KPI Tracking & Analytics Mastery: Expertise in setting channel benchmarks, measuring social KPIs, leveraging analytics dashboards, and producing actionable performance reports for leadership.
• Platform & Strategic Mastery: Deep understanding of social media algorithms, digital campaign trends, video production strategy, and performance analytics.
• Crisis & Brand Composure: Proven ability to operate calmly under pressure, exercising sound judgment and emotional intelligence when handling sensitive commentary or urgent digital cycles.
• Team & Creator Coaching: Demonstrated supervisory ability to recruit and mentor student ambassadors/influencers, lead team members, and direct external agency/vendor deliverables.

Our Culture

At Broward College, our leaders embody a culture of competence, care, character, composure, and courage. We prioritize serving each other and our students through high-quality guidance, mutual respect, resilience, and fair, thoughtful decision-making, all while upholding the values of integrity, transparency, and honesty.

Broward College offers an exceptional benefits package, including, but not limited to:

• Affordable High Quality Healthcare Insurance (Medical, Dental & Vision)
• Retirement Options – Florida Retirement System (FRS) Pension Plan or the FRS Investment Plan
• Wellness Program
• Vacation/Paid Time Off
• Winter and Spring Break Off
• Paid Parental Leave
• Tuition Assistance and Tuition Reimbursement are available to employees and family members

Job Title

Director, Social Media

Position Number

P0092778

Job Status

Full time Regular

Department

Strategic Communication and Marketing

Location

Willis Holcombe Center

Pay Grade

211

Salary

$64,865 - $74,595 (Salary commensurate with education and experience)

Work Shift

First Shift

Work Schedule

Monday – Friday/Weekends/Varies

Hours Per Week

37.5

Posting End Date

Open Until Filled

Comments

To be considered for this position, a completed online employment application along with a cover letter, resume and unofficial transcript(s) are required.

Designated Essential Personnel

Yes

FLSA Status

Exempt

Position Classification

Administrators

Special Instructions to Applicant:

For positions requiring a degree, the official transcripts are required upon hire. An unofficial copy of the degree/transcript is acceptable during the application process and must be attached to the online application. If unable to attach the documentation, please email document to [email protected] or fax to 954-201-7612, stating clearly the position name(s) and position number(s) the transcript is to be attached to.

Foreign Transcript: Transcripts issued outside of the United States require a equivalency statement from a certified transcript evaluation service verifying the degree equivalency to that of an accredited institution within the USA. This report must be attached with the application and submitted by the application deadline. All required documentation must be received on or before the job posting end date.

**Please note that multiple documents can be uploaded in the “Resume/CV/Transcript/License/Certification” section of the application**

Please refer to link with the instructions on how to submit an application with multiple documents. https://www.broward.edu/jobs/_docs/tutorial_external_applicant_broward_college.pdf.

Employment is contingent upon successful completion of the required background screening process.

Broward College uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 Form and provide documentation of your identity for employment purposes.

Broward College is an equal opportunity employer and strongly encourages applications from eligible veterans and spouses of veterans, underrepresented groups, including minorities, women, and persons with disabilities. The College does not discriminate on the basis of age, color, disability, gender identity, genetic information, national origin, race, religion, sexual orientation or any other legally protected classification.

For inquiries regarding Title IX and the college’s non-discrimination policies, contact the Vice President for Talent and Culture at 954-201-7449, Broward College, 6400 NW 6th Way, Fort Lauderdale, FL 33309.

Applicants needing a reasonable accommodation with the application process, please contact the Talent and Culture Department at [email protected].

Disclaimer

The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted of describe all the specific duties and responsibilities that may be required in any particular position. Directly related education/experience beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Broward College reserves the right to revise or change job duties, job hours, and responsibilities.