Director of Social Media & Digital Content Production

Job Requirements

Starting Salary: $130,000 yearly

Lead the social media vision for one of the region's most dynamic organizations. As the Director of Social Media and Digital Content Production, you'll drive innovative social strategies, oversee the creation of compelling digital content, and inspire audience engagement across a diverse portfolio of brands. If you're passionate about storytelling, trendspotting, and building brands through creative content, this is your opportunity to make a lasting impact.

What you will do as the Director of Social Media and Digital Content Production:

• Lead the enterprise-wide social media strategy across Turning Stone Enterprises and its portfolio of brands, establishing channel-specific strategies, audience growth plans, content priorities and performance goals.
• Oversee the day-to-day management of all social media channels, ensuring consistent brand voice, timely execution, community engagement and adherence to platform best practices.
• Lead the planning, development and execution of integrated social media campaigns that support key business initiatives, property openings, entertainment, hospitality, gaming, food & beverage, government communications and other strategic priorities.
• Oversee all digital content production for social media and other digital platforms, partnering with videographers, photographers, editors and creative teams to develop compelling content from concept through final delivery.
• Provide creative leadership for content development, including concepting, storyboarding, scripting, production planning, creative direction, scheduling and performance optimization.
• Collaborate closely with Enterprise Marketing to ensure social media strategies complement paid media initiatives, support paid social campaigns and create seamless integration across owned, earned and paid channels.
• Monitor emerging social media trends, platform updates, creator economy developments, AI tools and digital innovations, recommending new opportunities to improve performance and maintain industry leadership.
• Establish social media measurement frameworks, monitors KPIs and audience insights, and provides strategic recommendations that improve engagement, audience growth, conversion and overall campaign performance.
• Use data, analytics and consumer insights to continuously optimize content strategy, posting cadence, platform mix and creative execution.
• Oversee social media governance, editorial planning, publishing standards and crisis response protocols to ensure brand consistency and reputation management across all channels.

Who We Are:

We are Turning Stone Enterprises, a dynamic organization with a diverse range of business operations. Among our prominent offerings is the Turning Stone Resort Casino, which has received the prestigious Best of New York Gaming Resort award for an impressive six consecutive years. Complementing this flagship property, we operate satellite casinos like YBR Casino & Sports Book, Point Place Casino Hotel, and The Lake House at Sylvan Beach. Beyond gaming and hospitality, our portfolio also includes convenience stores, three 18 hole PGA-level golf courses, and other unique ventures.

Work Experience

To be successful as the Director of Social Media and Digital Content Production, you will have:

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field required.
• At least 7 years of progressive experience in social media, digital marketing, content production, or a related field, including a minimum of 5 years in a leadership role with a demonstrated track record of success.
• Agency experience, or experience working in a similarly fast-paced, multi-brand environment, strongly preferred.
• Extensive knowledge of social media strategy and platform best practices across Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
• Proven project management skills with the ability to lead multiple concurrent initiatives while managing internal teams, freelancers, and external vendors.
• Exceptional written and verbal communication skills, with the ability to adapt messaging across audiences and platforms.

What we value:

• Positivity – Team members who are passionate to learn, energetic to hit the ground running and willing to grow in a professional, team-oriented environment with a focus on guest service.
• Growth Opportunities – We offer a successful journey, including hands-on training and support to advance your career.
• Empowerment – We believe in our team members. With learning opportunities, career growth potential and recognition of outstanding performance, we encourage our team to take pride in their work.

Benefits

Why choose Turning Stone Enterprises?

• Paid weekly
• Variety of schedules
• Paid time off
• Tuition assistance
• Career-building professional development
• Discounts from dining to fuel to concerts
• Team Member appreciation events
• Quality healthcare and dental benefits
• A robust 401k retirement plan
• Dealer School
• Finance Scholarship Program

Why You Will Appreciate Us:

At Turning Stone Enterprises, we prioritize the well-being and professional growth of our team members by offering an extensive array of benefits. From comprehensive medical, dental, and vision plans to a 401(k) and life insurance, we ensure your health and financial security. Our work-life balance support includes paid time off, paid holidays, and team member assistance programs. We’re also committed to wellness, with various programs and an upcoming 5,000-square-foot onsite medical center.

With over 4,500 team members across Central New York, we focus on delivering exceptional experiences for both our guests and staff. Our resources include training programs, complimentary shuttles, and career development initiatives, helping you reach your professional goals. Whether you're starting your career or advancing it, join us for a rewarding journey of growth and success at Turning Stone Enterprises. We look forward to welcoming you to our team!