Director of Social Media and Growth Marketing

Envita Medical Center | Scottsdale, Arizona Onsite

Director of Social Media & Growth Marketing $120-145K

Create meaningful content. Help patients discover Envita. Turn strong storytelling into measurable growth.

The Opportunity

Director of Social Media & Growth Marketing | Marketing | Scottsdale, Arizona

Mission: Help more patients and families who are researching complex care find Envita, understand their options accurately, and take the next step with confidence. This role turns Envita's existing, high-performing social content into a repeatable strategy and a measurable source of qualified patient enquiries.

Role scope: This is a hands-on strategy and content development role, not an oversight-only position. Envita is already publishing daily and has videos exceeding one million views on Instagram and Facebook. The Director steps into that momentum on day one: shooting and directing content with our Media Manager, scripting and storytelling, reviewing what is working, running A/B tests, and connecting winning content to paid campaigns, landing pages and lead funnels. The role takes guidance from the executive team while bringing new ideas, and works closely with clinicians, staff and Patient Intake to capture stories and turn real patient questions into content.

Team and support: Leads a Media Manager (direct report) and coordinates outside partners who handle much of the editing and graphics. Works with landing-page, paid-media and analytics resources. Gets in on the ground floor of building Envita's social and content department.

Platforms: Facebook, Instagram, TikTok, LinkedIn and YouTube.

Your Impact At Envita

Build on the social-media momentum already in place, develop distinctive content alongside our Media Manager, and help more prospective patients find credible information about Envita and connect with our team.

Success begins with hands-on contributions in week one. We will establish reliable baselines during the first 14 days and agree on measurable growth targets by Day 30.

What Success Looks Like | Key Performance Outcomes

Success is measured by the following outcomes. Under each outcome, the supporting competencies show the practical skills you will use to achieve it.

KPO / business outcome

Performance standard & observable measure

Milestone

KPO 1: Step in and produce immediately — own the existing publishing engine without a gap in output

From week 1, personally shoot, direct and script content alongside the Media Manager while maintaining at least the current cadence (approx. 1–2 posts/day) across Facebook, Instagram, TikTok, LinkedIn and YouTube. Measure: ≥95% adherence to the agreed weekly content calendar; first new-concept series (net-new format or storyline) published by Day 30; clinical/compliance review completed on every patient-facing claim.

Week 1 → Day 30, then ongoing

Supporting competencies: Video Production - Personally shoots and directs platform-ready video. | Storytelling - Scripts strong hooks and accessible patient education. | Production Planning - Coordinates filming, partners and weekly deadlines. | Clinical Accuracy - Applies required consent and clinical approvals.

KPO 2: Turn what already works into a repeatable content strategy that grows the right audience

Baseline the top-performing content (including existing 1M+ view videos on Instagram and Facebook) by Day 14. Deliver platform-specific playbooks, content pillars and repeatable formats by Day 45, blending executive-team guidance with new ideas. Measure against agreed Day-30 targets: share of posts exceeding channel-median reach and retention, growth in audience relevant to Envita's patient population, saves/shares/comments and profile-to-site clicks. Views and followers are reported as diagnostics, not as the outcome.

Day 14 baseline / Day 45 playbooks / Day 90 measurable lift

Supporting competencies: Content Analytics - Interprets reach, retention and meaningful engagement. | Format Development - Builds repeatable, platform-specific storytelling formats. | Patient Education - Turns recurring patient questions into clear content. | Platform Adaptation - Adjusts formats and creative for each channel.

KPO 3: Build a disciplined A/B testing program across content, paid creative and landing pages

First documented tests live by Day 21. Maintain a written test calendar (hypothesis, variable, success criterion, result, decision) at a cadence agreed with the executive team covering hooks, thumbnails, captions, formats, audiences, paid creative and landing-page elements. Measure: test-calendar adherence; % of tests reaching a decision; documented scale / change / stop decisions shared in weekly review.

Day 21 first tests / Day 60 full calendar / ongoing

Supporting competencies: Experiment Design - Defines hypotheses, variables and success measures. | Evidence Interpretation - Assesses results and identifies uncertainty. | Creative Iteration - Improves hooks, visuals and landing pages rapidly. | Decision Discipline - Records scale, change or stop decisions.

KPO 4: Connect social content to lead funnels and grow qualified patient enquiries

Map every priority content theme to a paid amplification path, topic-specific landing page and follow-up journey by Day 45. Jointly define a 'qualified enquiry' with Patient Intake by Day 21. Measure against targets agreed by Day 30: qualified enquiries from social-led activity, landing-page conversion rate (without lowering qualification rate), cost per qualified enquiry and cost per patient start (media-only and fully loaded shown separately; patient-start conversion shared with Intake).

Day 21 definitions / Day 30 targets / Day 90 early results

Supporting competencies: Funnel Strategy - Connects stories to calls to action and landing pages. | Paid Amplification - Selects proven organic content for paid testing. | Intake Collaboration - Aligns with Patient Intake on qualified enquiries. | Budget Accountability - Tracks spend against agreed patient outcomes.

KPO 5: Make performance visible — reliable tracking, CRM reconciliation and weekly reporting

With analytics/CRM support, implement consistent campaign tagging and CRM source capture by Day 30. Run a weekly performance review from Day 30 showing content, paid and funnel results, test outcomes and next actions. Measure: source completeness at or above the agreed threshold; platform reports reconciled to CRM outcomes monthly; attribution limits and conversion lag stated plainly; deduplicated conversions only.

Day 30 tagging + weekly review / Day 60 reconciled dashboard

Supporting competencies: Marketing Analytics - Uses platform, web and CRM data to assess performance. | Data Integrity - Maintains accurate source tagging and reconciliations. | Executive Reporting - Explains results, limitations and conversion lag clearly. | Action Planning - Recommends evidence-based next steps.

KPO 6: Build the social and content department with the Media Manager and the wider team

By Day 30, agree roles and an ownership map with the Media Manager (direct report), outside editing/graphics partners and internal contributors. By Day 60, run a documented capture-to-publish workflow with approvals, backup coverage and a standing idea pipeline fed by clinicians, staff and Patient Intake. By Day 90, deliver a 6-month roadmap (investment, staffing, measurement) and show the operation runs without constant executive direction.

Day 30 ownership map / Day 60 workflow / Day 90 roadmap

Supporting competencies: People Development - Coaches the Media Manager with actionable feedback. | Partner Management - Briefs external creative and production resources. | Cross-Functional Collaboration - Works effectively with clinical and intake teams. | Workflow Design - Establishes approval paths and backup production coverage.

Your First 30 / 60 / 90 Days

Milestone

Expected deliverables

Evidence of success

Day 30

Producing and publishing from week 1 with no drop in cadence. Content, channel, paid, landing-page, CRM and intake audit complete by Day 14. Qualified-enquiry definition agreed with Intake by Day 21. First A/B tests live by Day 21. Ownership map with Media Manager and outside partners. Growth measures and numerical targets agreed with leadership by Day 30. First new-concept series published.

Calendar adherence ≥95%; written baseline and constraint diagnosis; agreed growth measures and targets; documented tests with hypotheses; tagging and weekly review in place.

Day 60

Platform playbooks and content pillars in use (Day 45). Every priority theme mapped to paid amplification, landing page and follow-up journey. Full test calendar running across organic, paid creative and landing pages. Capture-to-publish workflow, clinical review and backup coverage operating routinely. Reconciled platform-to-CRM dashboard.

Playbooks adopted by the team; test log with scale/change/stop decisions; landing-page and paid tests live; workflow runs on schedule; first reconciled monthly report.

Day 90

Early results presented against agreed targets, with allowance for conversion lag. Recommendation of what to scale, change or stop. Six-month roadmap covering investment, staffing and measurement. Department operating with clear owners and without constant executive direction.

Measurable movement on priority KPOs vs baseline; documented learnings reproduced in new content; executive-approved roadmap; Media Manager and partners delivering to brief independently.

Success At 180 Days & One Year

Milestone

Expected deliverables

Evidence of success

Day 180

Maintain a reliable cross-channel publishing operation; demonstrate reproducible winning content formats and a disciplined A/B test backlog; improve qualified enquiry results against Day-30 agreed targets while reporting conversion lag and attribution limits.

Documented performance vs baseline and agreed targets; consistently reconciled CRM and campaign reporting; proven scale/change/stop decisions; Media Manager and partners meeting their ownership commitments.

Day 365

Own a sustainable social-led patient education and acquisition engine; show a defensible contribution to qualified enquiries and patient starts; refine paid and organic investment based on evidence; develop the social/content team and a forward growth plan.

12-month scorecard comparing actual outcomes to approved targets, with qualified enquiry quality, cost and patient-start conversion; repeatable production and approval process; clear team capability and next-year roadmap.

Our Mission And How We Work

Patient-centered judgment: content educates people facing serious health decisions, so accuracy and clinical review come before reach. Stories are told with dignity, and patient stories are used only with documented consent and approval.

Integrity and accountability: report results honestly, including tests that fail; never overstate outcomes, attribution or clinical claims; follow approved tracking and privacy practices.

Compassion in service: create content that answers the real questions patients and families bring to Patient Intake, in language they can understand.

Teamwork and respectful collaboration: make clinicians and staff comfortable on camera, develop the Media Manager, give outside partners clear briefs, and treat executive direction and new ideas as complementary.

Culture & Mission Alignment

HEART values: Demonstrates compassion, integrity, humility, gratitude, authenticity and respect when representing Envita and interacting with patients and colleagues.

Patient-first communication: Puts accuracy, clinical review, privacy and informed patient choice ahead of attention, reach or promotional claims.

Accountable judgment: Reports performance truthfully, learns from unsuccessful tests and welcomes candid feedback and continuous improvement.

Motivation & Role Fit

Purpose-driven work: Is energized by helping patients and families navigate serious healthcare decisions through credible education.

Hands-on ownership: Wants to create, shoot, script and test content personally rather than only delegate or supervise.

Builder mindset: Is excited to strengthen an existing high-performing content engine while shaping a scalable department and measuring business impact.

Job Fit | Work Environment

Execution pace: Comfortable creating and publishing continuously, filming with team members and adjusting priorities in a fast-moving on-site environment.

Performance ownership: Accepts shared, numerical targets for qualified enquiries, conversion contribution, experiment results and reporting quality.

Operating discipline: Can combine creative production, clinical approval, paid/landing-page coordination, CRM measurement and weekly executive reviews.

Team Fit | Collaboration

Executive partnership: Takes direction constructively, contributes informed recommendations and communicates progress and setbacks clearly.

Media Manager leadership: Develops the direct report through clear briefs, coaching, accountability and room for independent ownership.

Clinical and intake partnership: Builds trust with clinicians, Patient Intake and external creative partners; respects patient-sensitive content and agreed approval workflows.

Why Build Your Career At Envita?

You will not be starting from zero. Envita already publishes daily across five platforms and has videos that have passed one million views, so your first months go into sharpening and scaling what works rather than proving social can work at all. You will have direct access to executive leadership and clinical experts, a Media Manager and outside production partners around you, and the chance to shape a department from the ground floor. Most importantly, the content you create helps people who are searching for answers about their care.

The Experience And Skills You Bring

Experience: 7+ years in social media, content or digital marketing, including 3+ years leading social-led growth or acquisition. Equivalent demonstrated results outweigh tenure.

Hands-on content: Current, personal experience shooting, directing and scripting short-form and long-form video; comfortable coaching on-camera contributors; portfolio required.

Growth and funnel: Proven record of growing campaigns that produced leads or customers, not only views; organic plus paid execution on Meta, TikTok, YouTube and LinkedIn; creative and landing-page A/B testing; CRM-based measurement (GA4 or equivalent).

Leadership: Has led at least one direct report and managed agencies or freelancers against clear outcomes and budgets.

Preferred: Healthcare, specialty care, wellness or another high-consideration service. Familiarity with health-advertising platform policies, patient privacy and consent requirements, and working within clinical/legal review.

ENVITA MEDICAL CENTER • Director of Social Media & Growth Marketing