Director of Growth Marketing & Performance

Drive Digital Strategy

Western States Lodging & Management is seeking a strategic and analytical Director of Growth Marketing & Performance to lead enterprise digital marketing, demand generation, online reputation, Voice of Customer, and digital performance across our portfolio.

This role owns the strategy, performance intelligence, customer insights, and results of our digital marketing ecosystem. You'll connect marketing performance to business outcomes, identify opportunities for improvement, and turn data into clear recommendations and action.

What's in it for you- Compensation & Benefits

Competitive Pay - $110-115,000 annually.

• The starting rate is based on experience and qualifications. This position participates in our compensation program, which provides opportunities for future pay growth based on performance and career development.

• 401(k) with a dollar-for-dollar company match up to 4%
• Hotel discounts at select Western States Lodging & Management properties

Eligible full-time associates are entitled to the following:

Medical, Dental, and Vision insurance plans plus Health Savings Account (HSA) options

• Optional supplemental benefits, including accident, critical illness, hospital indemnity, and other coverage options.

• Personal Time Off (PTO) and Vacation benefits

What You'll Do

• Develop enterprise digital growth strategies aligned with occupancy, leasing, sales, and revenue goals.
• Oversee paid search, paid social, SEO, websites, landing pages, email, and other digital acquisition channels.
• Build and maintain digital performance dashboards tracking CPL, CPA, conversion, ROI/ROAS, and channel performance.
• Identify underperforming campaigns, properties, and channels and recommend corrective actions.
• Lead enterprise online reputation and Voice of Customer strategy, including SOCI, Birdeye, reviews, surveys, and social listening.
• Lead SEO and GEO/AI-search discoverability strategy as digital search continues to evolve.
• Manage digital agencies and external partners, establishing clear KPIs, SLAs, and accountability.
• Partner with Creative Services, Sales, Revenue Management, and Operations to turn digital insights into business results.
• Leverage AI, automation, and strategic partnerships to increase marketing capacity and scalability.
• Lead and develop the Senior Marketing Account Manager – NXT, with potential for additional digital resources as the function grows.

What We're Looking For

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred.
• 7–10 years of progressive digital marketing experience, including performance marketing and analytics.
• Strong expertise in paid media, SEO, website conversion, digital analytics, social media, and online reputation.
• Experience managing agencies, vendors, and external digital partners.
• Strong understanding of AI's evolving role in search, marketing, and customer acquisition.
• Ability to connect digital marketing metrics to business outcomes such as revenue, occupancy, leasing, and sales.
• Strong analytical, strategic, communication, and problem-solving skills.
• Ability to influence and collaborate across departments and business lines.

How You'll Lead

You'll serve as an Ambassador, Consultant, Coach, and Collaborator-protecting our digital reputation, translating data into actionable recommendations, developing digital capabilities, and partnering across the organization to achieve shared goals.

You Know You're Successful When...Digital marketing is delivering measurable business growth. Acquisition costs and conversion rates are improving, digital ROI is increasing, online reputation and customer sentiment are strengthening, organic and AI-search visibility is growing, and external partners consistently deliver against established KPIs. Most importantly, leaders across Western States rely on you to turn digital data and customer insights into clear decisions and measurable results.

Why Western States Lodging & Management?

At Western States Lodging & Management, we believe great results come from great people working together. Our portfolio spans hospitality, senior living, and property management, providing opportunities to make an enterprise-level impact across diverse business lines.

We live our Personal Touch Culture through our core values: Be Loving, Choose Wisely, Perform Together, Act Boldly, Express Gratitude, and Mind the Store.

If you're ready to lead digital growth, harness emerging technology, and turn marketing performance into measurable business results, apply today!