Director of Email and SMS Campaigns

Everytown for Gun Safety, the nation’s largest gun violence prevention advocacy group, is seeking a Director of Email and SMS Campaigns. We are looking for a skilled people-leader, technologist, and strategist to assist with the growing grassroots movement to prevent gun violence.

This person will manage a team of digital campaigners who provide strategy and execution for the organization’s state and national campaigns, using email and broadcast SMS to engage our supporters online and offline. This Director should be energetic, entrepreneurial, and ready to grow the team’s digital campaign skills while helping the fight to end gun violence in this country.

This is a full-time position with Everytown for Gun Safety Action Fund, based in our New York City or Washington, D.C. office and following a hybrid work schedule.

Scope Of Work

The Director of Email and SMS Campaigns will lead Everytown’s email and SMS campaign strategy, overseeing a team of digital campaigners and working across the organization to strengthen supporter engagement. The Director will help ensure state and national campaigns are strategic, coordinated, and responsive to the needs of the organization and the movement.

We Trust You To

Oversee a team of digital campaigners who manage all regional and national email and SMS campaigns.

• Through regular check-ins and coaching, grow direct reports’ digital strategy, project management, people management, and communication skills.
• Lead a weekly team meeting where direct reports collaborate on campaign strategy, messaging, and team process projects.
• Based on team needs, provide solutions-oriented feedback to organizational leaders on how to improve campaign planning and other internal processes.

• Monitor and report out on big-picture email and SMS campaign performance, recommending optimizations consistently.

Collaborate with leadership of other departments to develop ambitious goals and creative strategies for engagement and supporter-centric campaigns.

• Lead cross-department coordination with Support Growth and Cultivation, including identifying opportunities for increased collaboration.

• Maintain a culture of learning, experimentation, and iteration across all our channels. Seek out new practices and learnings from others both within and outside the organization to share with the team.
• Act in a leadership role in partnering with the Data and Field teams to create integrated user journeys and segmentation strategies.
• Leverage lapsed data to identify ways to grow our movement and re-engage supporters.
• Coordinate the creation and dissemination of digital content (websites, email, online actions, videos, social and multimedia content) for priority campaigns and mobilizations.
• Bring flexibility and responsiveness to urgent, time-sensitive moments; this role will occasionally require work outside of standard hours to support rapid-response needs.

You Will Have

• 4+ years of digital advocacy or digital organizing work for political campaigns or non-profit groups.
• 1+ year(s) of management experience.
• Excellent planning skills with the ability to work across multiple teams and campaigns under tight deadlines.
• Experience leading national campaigns and a track record of successfully increasing digital engagement.
• Deep commitment to testing, reporting, and analyzing results.
• Ability to communicate on complex policy in an inclusive and digestible way.