Director Lifecycle/CRM (Email, Push, SMS)

The pay range is $135,000.00 - $243,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role within Target’s Media & Integrated Commerce team sits at the center of growth, driving profitable sales by increasing guest traffic, trips, and engagement across channels. The Lifecycle/CRM team is responsible for activating Target's owned marketing channels—connecting personalized guest experiences with enterprise priorities to strengthen loyalty, deepen engagement, and drive measurable business outcomes. This team is evolving how Target communicates with millions of guests through increasingly personalized, automated, and data-driven experiences.

As the Director, Lifecycle/CRM (Email, Push & SMS), you will define and lead the future of Target's owned marketing ecosystem. This role goes beyond leading today's channels—it is responsible for reimagining how Lifecycle Marketing operates over the next three to five years by modernizing capabilities, advancing automation and AI-enabled decisioning, and evolving the organization's operating model.

You will establish the long-term vision for how Target delivers personalized communications across Email, Push, and SMS while partnering closely with Loyalty, Merchandising, Marketing, Product, Engineering, Martech, Data Analytics, Creative, and Data Sciences to build scalable technology and experiences that unlock future growth. You will also share this vision across the enterprise to bring the total organization along in the messaging evolution.

Success in this role requires a builder's mindset—someone who is energized by challenging legacy processes and shifting performance trends, redefining organizational boundaries, and creating the next generation of Lifecycle Marketing rather than simply operating the current one. At the same time, you will serve as the executive steward of Target's owned marketing channels, representing channel strategy, business performance, and priorities with confidence while helping partners understand the role Lifecycle Marketing plays in delivering enterprise outcomes.

As a strategic leader, you will simplify complex problems, help the organization determine not only what Lifecycle Marketing should do—but what it should stop doing—and continuously evolve the team's operating model as new technologies and capabilities emerge. You will influence senior leaders across the enterprise with a consultative approach, shaping priorities, organizational design, and investment decisions while translating both long-term vision and day-to-day work into clear business outcomes for partners across the organization.

Key Responsibilities

• Enterprise Vision & Transformation Define the long-term vision for Lifecycle Marketing, establishing the strategy, operating model, and capabilities needed to evolve Target's owned marketing ecosystem over the next three to five years.
• Channel Stewardship & Business Leadership Serve as the executive owner of Email, Push, and SMS, representing channel strategy, business performance, and priorities while providing a clear point of view on the role owned channels play in driving guest and business outcomes.
• Modernize the Operating Model Lead the transformation of Lifecycle Marketing from manual campaign planning and execution toward technology-enabled, automated, and AI-driven decisioning. Continuously evaluate team responsibilities, simplifying processes and redefining work as capabilities mature.
• Lead Cross-functional Strategy, Partnership, and Communication Serve as the primary voice of Lifecycle Marketing across Marketing, Merchandising, Product, Engineering, Martech, Data Science, Technology, Creative, and Operations. Build trusted partnerships through proactive communication, aligning stakeholders on priorities, articulating tradeoffs, and translating day-to-day work into clear business outcomes while accelerating enterprise initiatives.
• Capability & Innovation Leadership Champion new capabilities across personalization, experimentation, measurement, orchestration, automation, and AI while establishing scalable ways of working that accelerate business impact.
• Leadership & Organizational Development

Build a future-ready organization by coaching leaders, developing strategic talent, fostering a culture of innovation, and creating clarity through ambiguity. Empower teams to make decisions, challenge legacy ways of working, and continuously redefine how Lifecycle Marketing delivers value as technology and automation evolve.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

Requirements & Qualifications

• 10+ years of experience consulting at tech companies or leading CRM, Lifecycle Marketing, Digital Marketing, Ecommerce, Performance Marketing, or related disciplines.
• 5+ years leading large-scale organizations with responsibility for strategy, performance, and organizational development.

• Demonstrated success modernizing legacy marketing organizations through technology, automation, operating model redesign, and organizational change.
• Proven ability to connect marketing strategies to drive real-time outcomes while also balancing the ability to think several years ahead, developing strategies that anticipate changes in customer behavior, technology, and marketing capabilities.

• Strong understanding of marketing technology platforms, customer data, analytics, experimentation frameworks, and AI-enabled marketing capabilities.
• Experience partnering closely with Product, Engineering, Data Science, and Martech organizations to deliver scalable marketing solutions.

• Brings a consultative, enterprise mindset with exceptional judgment, executive presence, and the ability to influence organizational strategy beyond direct ownership.
• Comfortable making decisions with ambiguity, creating clarity for teams, and leading through change.

• Bachelor's degree in Marketing, Business, Communications, or related field preferred.

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_F

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [email protected]. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.