Director, Integrated & Content Marketing

The opportunity

Unity (NYSE: U) is dedicated to creating immersive and engaging experiences for developers, creators and players worldwide. We're looking for a Director, Integrated & Content Marketing to lead two of our most critical marketing functions at a moment when the way people discover and consume information is fundamentally changing.

This is a role for a marketing leader who thinks in systems as much as in stories — someone who can build and run a high-output content engine and lead a team of integrated marketers who are accountable for putting that content to work in market. You'll lead a team of integrated marketers aligned to Unity's four business units (Industry, AI, Games, and Grow/Ads), alongside content marketers, case study writers, editors, and drive content ops — with each integrated marketer and content marketer responsible not just for campaign strategy, but for producing the content that powers it.

You'll partner closely with our AI SEO specialist, who owns keyword research and LLM optimization strategy, and with peers across Product Marketing, Comms, and Brand Studio. Your job is to translate strategy into execution: with quality, at scale, and with clear accountability for results across both content production and in-market performance.

This is a director-level role with real scope to define how these functions work — and real accountability for the results they deliver. You'll report to the Sr. Director, GTM Marketing.

What you'll be doing

• Lead and develop a multi-disciplinary team spanning integrated marketers (aligned to Industry, AI, Games, and Grow/Ads BUs), content marketers, case study writers, and editors — setting direction, raising the bar on quality, and building a culture of ownership and accountability
• Evolve the integrated marketing function: your IMs aren't just campaign strategists — they're content producers responsible for developing and publishing the assets that drive their BU's pipeline
• Build and scale a content production engine: editorial calendars, briefing systems, review workflows, publishing pipelines, and QA standards that sustain high output without sacrificing quality
• Define content strategies for integrated marketing and demand generation campaigns in close partnership with Product Marketing
• Partner with our AI SEO specialist to translate keyword research and LLM optimization signals into a prioritized content roadmap and production plan
• Use data to run the function — set measurable goals, track performance across content and campaigns, and bring regular reporting and insights to senior leadership
• Explore and implement AI tools and automation workflows (Claude Cowork, Jasper) to increase throughput while maintaining brand voice and accuracy
• Oversee production of high-quality content across formats — case studies, articles, ebooks, videos, webinars, social posts, and marketing collateral — in service of company goals
• Collaborate with Comms, Brand Studio, and other marketing teams to align content with key campaigns and ensure consistency across channels
• Serve as a trusted partner and advisor to leadership across Unity's Ads, Game Development, Industry, and AI businesses

What we're looking for

• At least seven (7) years of experience in content marketing, integrated marketing, or a combination of both — with at least three (3) years in the gaming industry or a closely adjacent developer tools or prosumer SaaS environment
• Demonstrated experience building content programs and marketing operations at scale — not just campaigns, but repeatable systems and infrastructure across B2B and B2C
• A track record of leading integrated marketing teams with accountability for pipeline — you understand how content and campaigns connect to business outcomes
• Strong analytical instincts — you set measurable goals, track performance, and use data to decide what to build, cut, or double down on
• Fluency in AI SEO and LLM optimization — enough to be a strong partner to our SEO specialist and make informed editorial decisions based on their guidance
• Hands-on experience with AI-assisted content workflows — you've used automation tools and AI writing systems, and know how to apply them thoughtfully at scale
• A history of leading and developing multi-disciplinary teams — integrated marketers, writers, editors, and ops-focused roles — with clear accountability structures
• Excellent writing, editing, and storytelling instincts, with the ability to maintain quality standards across a high-volume content operation
• Proficiency in content management systems, SEO tools, and analytics platforms

Additional information

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

Benefits

At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status. While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

Life at Unity

Unity [NYSE: U] is the leading platform to create and grow games and interactive experiences. Creators, ranging from game developers to artists, architects, automotive designers, infrastructure experts, filmmakers, and more, use Unity to bring their imaginations to life across multiple platforms, from mobile, PC, and console, to spatial computing.

As of the third quarter of 2024, more than 70% of the top 1,000 mobile games were made with Unity, and in 2024, Made with Unity applications had an average of 3.7 billion downloads per month. For more information, please visit Unity.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

Gross pay salary $198,000—$247,500 USD

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.

Benefits

At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

Life at Unity

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

This posting is intended to fill an existing vacancy, and we are committed to providing applicants with updates throughout the hiring process in accordance with applicable law.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

Your privacy is important to us. Please take a moment to review our Prospect and Applicant Privacy Policies. Should you have any concerns about your privacy, please contact us at [email protected].