Digital Strategist (Social & Content)

Cubaka is an award-winning Social Media agency based in the UK that works with brands such as Braskem, Sodexo, National Grid, The Dow Chemical Company, F&C Investment Trust, Virgin and Virgin Red and Avanti West Coast Trains, amongst others.

We are a friendly mix of Strategists, Creatives, Account Managers, Media Planners and Buyers - all with one goal: creating work that wins people's time on social media, in the most exciting ways possible.

Role overview

We are looking for an experienced Digital Strategist to join our Social & Content team, helping turn complex client challenges into clear, actionable strategies.

We help brands connect with the right audiences, in the right places, with the right message. Our work spans social strategy, content, community, paid amplification and measurement, supporting recognised B2B and B2C brands.

This is a consultative role. You will work closely with clients to understand their objectives, challenge assumptions where appropriate and translate business and marketing goals into practical audience, channel and content recommendations.

You will take ownership of strategic projects across a portfolio of clients, with a particular focus on B2B brands. Your focus will be helping brands identify who they need to reach, where they should focus their efforts, how they can grow and engage audiences, and what content will help them achieve their objectives.

You will work closely with Client Partnership, Design, Content and Paid Media teams, ensuring strategic thinking is carried through from the initial brief into creative development, activation and measurement. You will understand how organic content, paid distribution and channel activity work together, although you will not be expected to deliver paid media activity directly.

This role would suit someone who has moved beyond reporting on channel performance and can explain what a brand should do next, why it matters and how it can be delivered.

As a Digital Strategist (Social & Content) at Cubaka, you will:

• Lead the development of social and content strategies across a portfolio of B2B and B2C clients.
• Translate broad or ambiguous client briefs into clearly defined objectives, strategic priorities and actionable recommendations.
• Develop audience strategies that identify who clients need to reach, what motivates those audiences and how brands can build meaningful relationships with them.
• Define the role of different social channels within the wider customer journey, recommending where clients should focus their time, content and investment.
• Create channel strategies and audience growth plans across organic and paid social ecosystems.
• Use audience research, social listening, competitor analysis, platform data and cultural insight to inform strategic direction.
• Turn strategic recommendations into focused creative briefs, working closely with designers, content creators and other specialists to guide the development of effective work.
• Partner with the Paid Media team to ensure organic content, paid amplification, targeting and channel investment work together effectively.
• Work closely with Client Services to maintain strategic alignment, support client relationships and identify opportunities to add further value.
• Establish measurement frameworks and meaningful KPIs that connect social and content activity to wider marketing and business objectives.
• Interpret campaign and channel performance, moving beyond reporting to explain what the results mean and what should happen next.
• Present strategies, insights and recommendations to clients and senior stakeholders.
• Support and mentor Associate Strategists, helping them strengthen their research, analysis and strategic thinking.
• Stay informed about platform developments, algorithm changes, emerging formats, audience behaviours and wider cultural trends.

You will bring:

• 3-5 year’s of experience in digital marketing, social media, content strategy or a closely related discipline, gained within an agency, consultancy or in-house marketing team.
• A grounding in social and content strategy, with examples of strategies or campaigns you have helped shape and deliver.
• Experience turning client or stakeholder needs into clear, practical and evidence-based recommendations.
• Knowledge of audience growth, channel planning, content distribution and the role different social platforms play within a broader marketing strategy.
• A consultative mindset, with a focus on listening, asking thoughtful questions and understanding a client’s challenge.
• Experience working directly with clients and presenting recommendations to marketing teams and senior stakeholders.
• Experience challenging a brief constructively and explaining your thinking without becoming overly theoretical or prescriptive.
• Written and presentation expertise, with experience building a convincing strategic narrative.
• Experience working with data. You do not need to be a dedicated analyst, but you should be able to interpret dashboards, recognise patterns and turn performance data into useful recommendations.
• An understanding of how organic social, content and paid media work together to reach and influence audiences.
• Experience working with creative or design teams and writing briefs that translate strategy into focused creative direction.
• An understanding of how social and content can support different stages of the customer journey and different business objectives.
• Knowledge of the B2B social and content landscape. Experience working across both B2B and B2C brands would be beneficial.
• Organisational experience and experience managing projects, deadlines and client requirements.
• A collaborative working style and experience building productive relationships across Strategy, Client Services, Design, Content and Paid Media teams.
• Curiosity about how digital behaviour, technology, culture and platforms are changing, alongside the judgement to separate meaningful developments from short-term trends.

And in return, Cubaka offers:

• Unlimited holiday (paid annual leave)
• Free breakfast in the office
• Perkbox - A rewards, perks and benefits platform
• Auto-enrolment pension (retirement benefit), with up to 8% contribution
• Regular socials and team-building sessions
• Annual salary review, bi-annual performance reviews
• Choice of company Apple MacBook Pro or PC

Cubaka, part of the Brandwidth Group, recognises that managing diversity is a continuous process of improvement and not a one-off initiative. Therefore, we develop and review our diversity strategy on an annual basis to support the achievement of business goals, including ways of addressing the diverse needs of our clients.

We take pride in keeping up to date with employment law and best practices when promoting equal opportunities and ensuring a diverse workforce.