Digital & Social Media Specialist

Are you a creative, curious digital storyteller who knows what makes content connect, and can turn ideas into engaging social content? Do you have hands-on experience with social media, website analytics, SEO, paid digital campaigns, and content creation—and love using data to make your next move even better? Are you a self-starter who’s excited to own a digital portfolio, experiment with new ideas, and use your skills to help tell stories that genuinely make a difference? If so, we invite you to apply and help The Alex become better known across Calgary—one story, scroll, and click at a time.

About The Alex

Since 1973, The Alex has been one of Calgary’s most trusted community organizations, providing integrated, wrap-around health, housing, and social services to the people who need them most. With over 500 staff and volunteers, we do something few organizations attempt: we bring every kind of help together under one roof, meeting people where they are and walking with them toward stability and wellness.

We are proud of the difference we make. Now we want more Calgarians to know we exist. This role is central to that mission.

The Opportunity

We are launching an ambitious brand awareness strategy to change how Calgary sees us, and we are looking for a talented Digital & Social Media Specialist to bring it to life. This is a rare chance to own the digital heartbeat of a beloved organization at a pivotal moment, turning a well-kept secret into a household name.

You will be the person who makes our brand-new website work harder, builds a social media presence people actually want to follow, and translates real stories of impact into content that moves people to give, volunteer, partner, and advocate. If you live and breathe digital, obsess over engagement, and want your work to genuinely matter, this is your role.

This is not a chained-to-a-desk job. Roughly half your time will be heads-down work you can do from your desk (or from home on your work-from-home day) - building the website, running digital ads, and digging into analytics. The other half, we want you out in the world: in our clinics and satellite locations, digging up stories, capturing real moments, and shooting short reels of our staff and projects. The role has real vitality - you will bring our work to life because you have been there to see it firsthand.

You will report to the Manager, Communications & Marketing and join a small but robust team of passionate storytellers, working alongside our donor communications and internal communications & events colleagues. We are a close-knit group that punches well above our weight, and we are looking for someone ready to bring fresh energy to it.

This is a permanent, full-time position.

Why This Role Is Exciting

• You own the digital end-to-end website, social, paid, and analytics – with real impact.
• You arrive right as we launch a bold, well-resourced awareness plan, so your work has visible impact fast.
• Your storytelling will help fund programs, recruit talent, and change lives across Calgary.

What You Will Do

Own and Optimize Our Website for Conversions

• Take our newly launched website from live to high-performing - driving traffic to it and converting that traffic into page views, donations, volunteer sign-ups, and newsletter subscribers.
• Use analytics to find where visitors drop off, run A/B tests, and continuously improve conversion paths and page-view depth.
• Manage on-page SEO so the right people find us when they search.
• Keep the site current, accurate, and compelling using its content management system.

Lead Our Social Media Prescence

• Own organic social strategy and execution across Facebook, Instagram, LinkedIn, TikTok, and emerging platforms - not just posting, but growing reach, engagement, and community.
• Stay ahead of platform trends, formats, and algorithm shifts, and move fast to capitalize on cultural moments while they matter.
• Identify and build relationships with local influencers and creators to extend our reach through trusted, authentic voices.
• Build and manage a content calendar that keeps a steady, high-quality drumbeat across every channel.
• Engage our community: respond, spark conversation, and turn followers into advocates.

Create Scroll-Stopping Content

• Shoot and edit short-form video and photography - the format that drives the most reach today - that captures real stories with dignity and heart.
• Design engaging graphics and visual assets that are on-brand, polished, and thumb-stopping.
• Write sharp, warm, engaging copy - captions, posts, and microcopy that sound human and make people feel something.

Run Paid Digital and Prove the Impact

• Plan and execute paid social and search campaigns (Meta Ads Manager, Google Ads), optimizing for reach and conversions against a clear budget.
• Report on what’s working using data and use those insights to keep improving. We value proven, demonstrable engagement growth, not vanity metrics.

Support the Wider Communication Engine

• Maintain and contribute to our internal SharePoint environment - organizing digital assets, supporting intranet content, and helping the team collaborate efficiently.
• Activate our 500+ staff and volunteers as brand ambassadors with easy-to-share content and simple tools.
• Partner with colleagues across donor communications, internal communications & events to keep our story consistent everywhere it appears.
• Perform additional duties as assigned.

What You Bring

Must-Have Skills and Experience

• 4–7 years of hands-on digital marketing and social media experience, ideally with a track record you can show us.
• Demonstrable social media expertise: you know the trends, the platforms, and the creators; you understand what makes content spread; and you have proven engagement growth to point to.
• Website and analytics fluency: GA4, conversion optimization, A/B testing, on-page SEO, and comfort working in a CMS.
• Paid digital: Meta Business Suite / Ads Manager and Google Ads, with real campaign experience.
• Content creation: video shooting and editing (e.g. CapCut, Premiere, or similar), photography, and graphic design (Canva, Adobe Express, or Creative Suite).
• Excellent writing: you can write engaging, audience-aware copy that is both polished and genuinely human.
• SharePoint knowledge: comfortable maintaining and organizing content within a SharePoint / Microsoft 365 environment.
• Data-driven mindset: you set goals, measure results, and let the numbers guide your next move.
• A satisfactory vulnerable sector criminal record clearance.

Nice-to-Have (Bonus Points)

• Experience in nonprofit, health, or social-services communications.
• Email marketing platform experience (e.g. Mailchimp, Constant Contact).
• Basic HTML/CSS.
• Earned-media or PR exposure.
• Familiarity with sensitive, trauma-informed storytelling.
• Demonstrated knowledge, understanding and commitment to the Truth and Reconciliation Commission of Canada: Calls to Action is preferred.

A Note on the “Must-Have” List: Research shows some strong candidates only apply when they meet every criterion. If you bring most of this and you’re excited about the mission, we want to hear from you. Tell us how you’d make this role your own.

Who You Are

• A self-starter who can own a portfolio and run with it.
• Creative and curious, always testing new formats and ideas.
• Organized enough to keep many channels moving at once.
• Genuinely motivated by mission, and able to tell complex stories with warmth and dignity.

Work Environment & Schedule

• The Alex Community Health Centre: 2840 – 2 Ave SE, Calgary, AB.
• 1.0 FTE (37.5 hours of work/wk)
• Standard hours are 8:30 am – 4:30 pm, Monday to Friday.
• This position is primarily office-based and offers the opportunity to work within a collaborative and supportive team environment, along with the flexibility to work remotely one day per week.
• Regular interaction with internal stakeholders and occasional communication with external partners.
• Predominantly sedentary work involving extended periods of computer and desk-based activities.
• Occasional standing, walking, and light lifting (up to 10–15 lbs.).
• Standard office environment with minimal environmental risks and occasional travel between work locations.

What You Will Get

• Meaningful work: your skills directly help Calgarians access health, housing, and hope.
• Real ownership: this is a build-it role at a pivotal moment, not a maintain-the-status-quo one.
• Competitive nonprofit compensation and benefits, plus a hybrid schedule with one work-from-home day per week.

How To Apply

Send us your resume, a short cover letter telling us why this role excites you, and – most importantly – a link to a portfolio, social channels you’ve grown, or content you’re proud of. Show us your work; that matters more to us than a perfect cover letter.

If you are as passionate as we are about making a difference in people’s lives, please visit our career centre: Jobs at The Alex | The Alex.

This position will remain open until a suitable candidate is found. We thank all applicants for their interest, however, only those selected for an interview will be contacted. We will make every effort to accommodate candidate’s schedules and needs in all parts of the hiring process.

The Alex is committed to embedding the principles of equity, inclusion, and diversity across the organization. We are committed to removing barriers to employment that are faced by equity-seeking groups and encourage (but not require) members of these groups to self-identify as such in their cover letters.

In accordance with our strategic priorities, we particularly encourage applications from individuals who self-identify as racialized* or Indigenous (First Nation, Metis, or Inuit).

*The term “racialized” is used here instead of the more outdated and inaccurate terms “racial minority, “visible minority”, “person of colour”, or “non-White”.

For further information about The Alex and its programs, we encourage you to visit our website at www.thealex.ca.

At The Alex, we place a high value on strong, ethical, and professional relationships between clients and primary care providers. Clear boundaries are essential to ensuring safe, respectful, and effective care. To protect clients, medical professionals and staff, employees and contractors of The Alex are not permitted to access internal physicians, nurses, mental health clinicians, or other allied health professional services during their employment.

We recognize that some applicants may have had, or may currently have, meaningful care relationships with The Alex at the time of applying. If you are currently a client and wish to continue in our recruitment process, you are asked to disclose your service provider relationship. Should you be hired, you will be required to transition your care to an external provider within your first 90 days of employment and maintain this external care relationship for the duration of your employment. Reasonable extensions of the 90-day deadline may be considered where absolutely necessary and in the sole discretion of The Alex.

This approach helps us maintain clear boundaries, uphold professional standards, and protect our workers’ rights to privacy and confidentiality.

Standard hours are 8:30 am – 4:30 pm, Monday to Friday.