Digital, Social Media & Creative Content Specialist

Keanes Jewellers is looking for an experienced, creative and digitally minded Digital, Social Media & Content Specialist to join our marketing team.

This is an exciting opportunity for someone who understands that luxury marketing is about much more than posting beautiful products on social media. It is about storytelling, creativity, brand experience, customer engagement and commercial results.

You will play a key role in shaping how Keanes is presented across our digital channels, developing campaigns and content that bring our jewellery and watch brands to life and connect with our customers.

Working closely with the marketing, eCommerce and retail teams, you will have significant ownership of digital campaigns, social media, content creation and creative direction across Keanes our prestigious international watch and jewellery brands.

The Role

We are looking for someone with strong experience in social media, digital marketing and content creation who can take an idea from concept through to execution.

You will be responsible for developing engaging digital campaigns, creating and directing photography and video content, managing social media activity, supporting paid digital campaigns and using data and customer insight to continually improve our digital presence.

You will also work closely with our brand partners, agencies, photographers, videographers and store teams to ensure every piece of content reflects the quality, heritage and luxury positioning of Keanes.

This is a hands-on creative role, but one that also requires commercial awareness, strategic thinking, organisation and an understanding of what makes digital activity perform.

Key Responsibilities

• Digital Marketing & Campaign Strategy
• Brand & Creative Direction
• Content Creation & Creative Production
• Social Media Management
• Email, Blog & Editorial Content
• Paid Digital Advertising
• Website & eCommerce collaboration
• Analytics & Social Media Performance
• Stakeholder & Project Management

We are looking for someone who already has solid experience in digital marketing, social media and content creation and is ready to take significant ownership of their work.

You ideally have:

• Proven experience in social media, digital marketing, content creation or similar role.
• Strong knowledge of Instagram and other relevant social media platforms.
• Experience creating and editing photography and video content.
• Experience creating Reels, Stories and other short-form digital content.
• Strong copywriting and storytelling skills.
• Excellent written and spoken English.
• A strong visual eye and genuine passion for creative content.
• Experience planning and managing content and campaign calendars.
• An understanding of digital advertising and campaign performance.
• Strong analytical skills and the ability to use data to inform decisions.
• Excellent organisational and project management skills.
• The ability to manage multiple projects and deadline simultaneously.
• Confidence working with external agencies, photographers, videographers and other creative partners.
• A good understanding of luxury, premium or retail brands would be an advantage.

We are looking for someone who is creative, commercially aware and full of ideas, but who also understands that great marketing requires organisation, attention to detail and follow-through.

You will be someone who:

• Naturally notices what makes a piece of content stand out.
• Understands how to turn a product into a story.
• Keeps up with social media, digital and luxury marketing trends.
• Is confident taking an idea from a blank page to a finished campaign.
• Is equally comfortable creating content, analysing results or coordinating a professional photoshoot.
• Has excellent attention to detail.
• Can work independently while being a collaborative member of the wider team.
• Is proactive and always looking for opportunities to improve.
• Can manage competing priorities in a busy retail environment.
• Takes pride in producing work to a high standard.
• Understands that in luxury retail, every detail matters.