Digital Media Buyer

Digital Media Buyer, Media Department

We're looking for a talented Media Buyer to join our growing Media Team at PHG! This role is ideal for a digital media professional who enjoys executing campaigns, analyzing performance, and working collaboratively to deliver exceptional results for clients.

As a Media Buyer, you'll be responsible for building, managing, optimizing, and reporting on digital media campaigns across multiple client accounts. You'll work closely with Digital Strategists, Analytics, and fellow Media Buyers to ensure campaigns are executed accurately, efficiently, and in alignment with client goals.

To be successful in this role, you should have a strong understanding of the digital media landscape and hands-on experience buying media across platforms including Google, Paid Social, and Programmatic.

What You’ll Do:

Buying, Pacing & Optimization

• Build and launch digital campaigns across multiple advertising platforms.
• Execute media buys across Google, Paid Social, and Programmatic platforms while monitoring and optimizing campaigns to meet client KPIs.
• Monitor campaign pacing, budgets, and performance, making proactive optimizations throughout the campaign lifecycle.
• Troubleshoot delivery issues and communicate opportunities or concerns.
• Manage client media budgets and assist with monthly media billing for assigned accounts.

Reporting & Insights

• Analyze campaign performance and provide insights that help inform optimization strategies and client reporting.
• Partner with the Analytics team to ensure accurate tracking, attribution, and measurement.
• Identify trends and opportunities that can improve future campaign performance.

Media Planning & Collaboration

• Collaborate with Digital Strategists to develop media recommendations, platform selections, audience targeting, and campaign approaches.
• Provide platform expertise during campaign planning to help develop effective media plans.
• Partner with internal teams to ensure campaigns are aligned with overall marketing objectives.

Platform Knowledge & Best Practices

• Stay current on platform updates, new advertising products, and industry trends across Google, Meta, LinkedIn, and programmatic partners.
• Apply media buying best practices to campaign execution and optimization.
• Share platform learnings and collaborate with the broader Media team to continuously improve campaign performance.

About You:

• You have strong experience. You bring 2+ years of hands-on digital media buying experience across multiple platforms, including Google, Paid Social, and/or Programmatic.
• You understand campaign performance. You have experience working with analytics, attribution, and measurement systems and understand how they support campaign optimization.
• You're detail-oriented. You have excellent organizational skills and strong written and verbal communication skills.
• You're analytical. You enjoy digging into campaign performance, identifying trends, and making data-driven recommendations.
• You're collaborative. You enjoy working cross-functionally and thrive in a team-oriented environment.
• You're eager to learn. You're motivated to expand your platform expertise, stay current on industry trends, and continuously improve your skills.
• You thrive in a fast-paced environment. You’re adaptable, organized, and energized by working on multiple accounts and initiatives.
• A Bachelor’s degree from an accredited four-year institution is required.
• Google Ads and Google Analytics certifications are required.
• Experience with Looker Studio is a plus.

Why We're Hiring?

The short answer? We're looking to keep a good thing going. An independently owned full-service marketing agency, Pinckney Hugo Group has grown consistently over the past 20 or so years.

We've created bigger and better work, added to our capabilities and expanded to serve a wider range of regional, national and international clients. It's all happened because we've been able to bring in incredibly talented and dedicated people to help build something special. And because we don't plan on slowing down anytime soon, we're posting career opportunities like this one.

WHY PHG?

For starters, you'll have the chance to work on some of the biggest brands and most exciting projects in the world — all from right here in Upstate New York, and in some cases, from the comfort of your home.

You'll be challenged, but you'll never be on your own. What we offer takes a full team. And we're just that — a team. A group of complementary talents that, when unleashed together, can do anything we set our minds to.

Some of our comprehensive and competitive benefits include:

• Hybrid work – split your week between working in our office or at home
• Generous PTO policy, including flex time
• Paid parental leave
• Medical, vision, dental benefits
• Resources for savings and investments such as our 401(k) plan with company match
• Company-sponsored events and swag
• Dog friendly work environment
• Opportunities to learn, develop, network, and connect

Total compensation for this role is designed to be competitive with the market. The anticipated salary range for this Syracuse, NY-based position is $65,000 to $75,000 per year. The final offer will depend on the candidate's experience, skills, abilities, and geographic location, along with other business and organizational considerations. PHG also provides a comprehensive benefits package; for more information, please visit our website.

Our Hiring Philosophy

At Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We are committed to creating a diverse environment and team, and aspire to better reflect the brands and people we serve. We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team. No matter who you are, you'll find opportunity here. We'll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be. Apply today and explore all the ways you can grow with us. You'll be glad you did — and we will too.

We'd like to know more about you and why you're interested in PHG. Please be sure to include a cover letter with your resume submission.