Digital Marketing & Web Professional

Do you have the skills and ambition to take your digital marketing career to the next level? Are you looking for a role where your ideas are valued and your impact is visible?
In this role, you’ll join a dynamic team delivering omni-channel digital campaigns that drive engagement, build brand presence, and generate high-quality leads. As our Digital Marketing & Web Professional, you’ll play a key role in managing and optimising our online presence - spanning website development and content - while ensuring our Canon UK & Ireland digital platforms remain impactful, up to date, and performance-driven.

Webpage scope and management 

• Translate stakeholder briefs into effective landing pages that drive brand awareness and demand generation
• Develop and manage content aligned to brand guidelines, ensuring strong design, clear messaging, and seamless lead capture
• Own and maintain key B2B CUK&I webpages (including homepages), ensuring content is accurate and up to date in collaboration with the wider marketing team
• Localise and deliver EMEA content for the UK market
• Manage day-to-day website updates, including implementation, SEO checks, user journeys, and performance optimisation
• Participate in web and operations meetings with Canon Europe and NSOs, sharing key updates with CUK marketing
• Build strong relationships with stakeholders and management

SEO (Search Engine Optimisation) & Generative AI Optimisation (GEO)

• Plan and implement SEO/GEO strategies to optimise all B2B digital content and landing pages
• Create and manage CTA gating using internal tools and integrate into landing page briefs
• Conduct keyword research and performance analysis to identify optimisation opportunities
• Use Google Analytics and Looker Studio to monitor performance and recommend improvements
• Work with project owners and stakeholders to implement SEO/GEO best practice
• Analyse campaign performance to drive insights and maximise ROI
• Monitor competitor activity and search rankings to inform optimisation strategies

Digital marketing knowledge 

• Create and manage Eloqua campaign canvases to deliver seamless user journeys and ensure accurate tracking and performance measurement
• Build and optimise HTML emails in Eloqua, applying best-practice design and marketing insight to enhance engagement and effectiveness
• Create and manage Eloqua landing pages for closed events and campaign activity outside the main website
• Develop and implement campaign tracking mechanisms, including UTM parameters, QR codes, and vanity URLs
• Stay up to date with digital trends, tools, and technologies to continuously enhance campaign performance
• Promote adoption of new digital strategies and best practices across stakeholders

Analysis and improvement

• Analyse performance metrics and collaborate with the team to identify improvements

• Provide regular reporting against objectives and offer guidance to support marketing best practice

   

Salary £35,308 - £44,654 (dependant on experience)
 

Skills and knowledge required:

• Strong interest in digital marketing and emerging technologies
• Excellent written and verbal communication skills
• High attention to detail and accuracy
• Ability to work independently and collaboratively
• Strong organisational and prioritisation skills across multiple projects
• Creative thinking and problem-solving ability
• Knowledge of Google Analytics
• Proactive, self-motivated approach with accountability for delivery
• Ability to adapt in a changing environment
• Discretion when handling sensitive information

Experience required:

• Minimum 2 years’ experience delivering multichannel digital marketing campaigns, ideally in a B2B environment
• Understanding of website management, SEO, paid social, and paid search
• Marketing qualification preferred

Canon Core Behaviours​

• Drive for results
• Focus on the Customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People orientated
• Caring for self and others

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