Digital Marketing & Web Mgr I

Yamaha is seeking to fill a Digital Marketing & Web Manager I role for our facility in Kennesaw, GA. The position will create and manage an online marketing strategy, drive traffic back to the company’s website and promote our products in Yamaha joint social networks to increase the brand awareness. Will manage all functions related to support the Parts and Accessories consumer ecommerce site, micro sites, dealer support sites and electronic communications by executing updates to web content and product information via the web site admin tools as needed/directed. Will continually update data base support feeds for consumer sites. Will develop activities related to creation and development of in-house publishing of newsletters, flyers, bulletins, signage, etc.. Will continue to be up to date on emerging technologies and provide input, recommendations and opportunities in the electronic communications areas.

What you’ll be doing:

• Create and implement web/social/CRM media strategy for the Parts and Accessories division (YPAD).
• Supervise all online marketing efforts and personnel within the CSG digital team.
• Successful plane, execute and manage digital marketing efforts for all online brands, products and services to drive incremental sales and revenue as well as brand awareness/loyalty.
• Partner with Marketing Manager to create and manage brand strategies that enhance digital brand awareness that result in improved market penetration while maintaining or reducing online budgets.
• Provide YPAD specific strategic direction to contracted agencies and monitor all its activities to ensure consistency with internal programs.
• Assist with coordination and implementation Catalogs, POP, Web and Merchandise tools as needed.
• Other duties as assigned.

What you need to be successful:

• BA/BS degree in Marketing or other related field of study required.
• 5+ years of Marketing experience
• 3-5 years of social media experience in a corporate environment supporting brand advocacy.
• Proficient with Microsoft Office (MS Project, Word, Excel, PowerPoint, Outlook).

Knowledge, Skills and Abilities:

• Knowledge of social media tools (Twitter, Facebook, blogs, online forums, etc.) strategies and supporting technology.
• Knowledge of third-party online marketing/measurement tools such as Radian6, Buddy Media or others is a plus.
• Knowledge of Web Design tools, (HTML and Flash), and knowledge of conventional DTP programs such as Design and Photoshop required.
• Programming capabilities preferred.
• Must be capable of handling multiple projects simultaneously.
• Team player with excellent interpersonal skills.
• Flexibility to work in a fast-paced environment.
• Motivated to drive the growth of a cutting edge consumer brand.
• Oversees work of external vendors and resources.
• Develop and execute social media and web marketing strategies which can drive business to our website/dealers and increase sales of Parts and Accessories.
• Lays out strategy for ecommerce promotions throughout the year.

Don’t meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

What’s in it for you:

• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5 hour work-week
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short-Term Disability Coverage (for hourly roles)
• Long-Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha product

Reports to: Digital Marketing Content Manager II

Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.