Digital Marketing & Technology Specialist

Digital Marketing & Technology Specialist

All Star Incentives™ · Sturbridge, Massachusetts · Flexible hybrid 3 & 2 work schedule, onsite & remote · Full-time · $80,000-$100,000 base + benefits

The role in one sentence

You will be the person who makes our digital marketing work: the HubSpot portal, the website, the campaigns, the reporting, and the videos that tie it all together.

About us

All Star Incentives™ designs and runs incentive, recognition and rewards programs that help companies change behavior in measurable ways: safety, wellness, sales, service anniversaries and customer loyalty. We have been in the industry for more than 50 years. Our Marketing & Communications team is small, but essential, so your work will be an important part of company success.

What you will do

Roughly how your time will be spent:

• HubSpot and marketing technology (about 35%). Own our HubSpot portal: workflows, lists, forms, lead routing, intent signals, sales plays, templates and data quality. Work with Sales and IT to keep marketing and sales systems connected, and document how everything is set up.
• Campaign production (about 25%). Build, code, test and launch emails, newsletters, landing pages, event registrations and surveys for All Star Incentives™ and our clients. QA everything before it goes out.
• Website and SEO/AEO (about 20%). Keep the website accurate and working. Manage our SEO/AEO agency day to day: set expectations, review deliverables, follow up on gaps, and present quarterly results to the VP Marketing and leadership.
• Video and multimedia (up to 15%). Edit and produce videos and motion graphics for campaigns, training, events, the website and social media, working from approved concepts and brand standards.
• Reporting and improvement (about 5%). Turn campaign and web analytics into clear findings and recommendations. Track new tools, AI capabilities and SEO/AEO practices, and recommend the ones worth adopting.

You will report to the VP of Marketing, who sets strategy and priorities. You will work closely with our Senior Graphic Designer & Brand Specialist, who leads visual direction.

What you bring

Required:

• 6+ years in digital marketing, marketing operations or web production
• Hands-on HubSpot experience: workflows, lists, forms, email, AI tools, landing pages and reporting
• HTML and CSS skills for responsive email and landing pages; WordPress experience
• Working knowledge of GA4, Google Search Console and SEO fundamentals
• Experience managing an outside agency or vendor against deliverables and deadlines
• Video editing in Premiere Pro, After Effects or similar, plus Photoshop for image work
• Clear writing and the ability to explain technical results to non-technical people
• A habit of tracking your own projects, flagging risks early and finishing what you start

Nice to have:

• HubSpot certifications (Marketing Hub, Marketing Software, or Operations)
• Motion graphics experience
• Familiarity with AEO (answer engine optimization) and AI tools for marketing
• Agency experience or B2B marketing experience
• Bachelor's degree in marketing, communications, digital media or a related field, or equivalent experience

How we will measure success

• HubSpot is reliable, documented and trusted by Sales team
• Campaigns launch on time and without errors
• Our SEO/AEO partner delivers what it promised, and leadership gets clear quarterly results
• The VP of Marketing always knows where projects stand

What we offer

• Base salary of $80,000-$100,000, based on experience
• Health and Dental insurance (50% of premium paid by company)
• Health Savings Account with company contribution
• 401(k) with company match
• Paid time off and paid holidays
• A best in class employee recognition & rewards program
• Professional development and HubSpot certification support

To apply

Send your resume and two or three work samples: a HubSpot workflow or campaign you built, a landing page or email you coded, and a video you edited. Links are fine.

All Star Incentives™ is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status.