Digital Marketing Strategist (Paid Media + AI)

We’re looking for an experienced Digital Marketing Strategist (Freelance, Remote) to support a Melbourne-based digital marketing agency working across performance marketing, brand strategy and AI.

This is a hands-on, client-facing role where you’ll manage Google and Meta Ads, own paid acquisition strategy, and work alongside AI-supported tools and agents to analyse performance, validate recommendations and implement campaign changes.

Engagement Details

Type: Freelance / Part-time

Duration: 6 months

Commitment: Approximately 15 hours per week

Location: Australia or New Zealand

Timezone: AEST-compatible

Schedule: Hours can be distributed across the week, with agreed availability for client meetings.

Responsibilities

• Manage and optimise Google Ads and Meta/Facebook Ads accounts.
• Own paid acquisition strategy and implement campaign changes.
• Review, validate, and act on recommendations generated by AI agents.
• Use campaign data to identify opportunities and improve performance.
• Advise clients across performance, creative, brand and growth strategy.
• Build strong client relationships and communicate recommendations confidently.
• Collaborate with technical specialists across analytics, tracking and dashboarding

Requirements

• Previous experience in performance marketing, paid media or digital acquisition.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience managing paid media budgets of approximately AUD20K+ per month.
• Strong understanding of performance and brand marketing.
• Strong client-facing and relationship management skills.
• Comfortable using AI tools and agents as part of marketing workflows.
• Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering or AI marketing automation is highly valued.
• Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus.