Digital Marketing Strategist

Position Summary

The Digital Marketing Strategist will be responsible for developing and executing comprehensive digital marketing strategies aimed at increasing brand awareness, patient engagement, and driving growth for our healthcare organization. This position will collaborate with cross-functional teams, including creative services, marketing strategy, web and IT, to optimize digital channels and ensure our marketing efforts align with patient needs, regulatory standards, and organizational goals.

Minimum Requirements

Education:

• Bachelor’s degree or equivalent combination of education and experience.
• Preference will be given to graduates in Marketing, Communications, or a related field.

Experience:

• Five or more years’ experience in marketing and communications for large organizations with formal brand structures.
• Experience with developing and implementing digital strategy.
• Experience with a variety of digital marketing products.
• Healthcare experience preferred.

Knowledge, Skills, Abilities:

• Healthcare marketing knowledge: familiarity with HIPPA regulations, medical terminology and general healthcare consumer behavior.
• Digital Marketing Expertise: SEO, Paid Search, Paid Social, Email Marketing, Organic Social and Reporting
• Project Management: Ability to manage multiple projects and budgets at once.

License/Certification/Registration:

• Valid Driver’s license.

Supervision Received

Receives supervision from the Digital Marketing Manager.

Supervision Given

No direct reports to supervise.

Why Mount Nittany Health?

At Mount Nittany Health, we provide high-quality patient care with a unique combination of the latest in clinical technology and compassionate medical professionals. We are committed to improving both the quality and availability of healthcare in our region and seek to hire only the best to support the communities we serve.