Digital Marketing Strategist

Now Hiring a Digital Marketing Strategist

The Digital Marketing Strategist is responsible for developing, executing and optimizing digital marketing strategies that support customer acquisition, engagement, retention and business growth. This role serves as the organization’s subject matter expert for digital marketing performance, lead generation, website strategy, search engineer optimization (SEO), customer insights and marketing analytics.

The incumbent will manage digital campaigns across multiple channels, analyze customer and prospect behavior, oversee website performance and enhancements, and provide data-driven recommendations to improve marketing effectiveness. This position collaborates closely with lending, business development, communications and external partners to ensure marketing initiatives align with organization goals and customer needs. Position is located in the Farm Credit of Florida Territory.

Responsibilities:

• Develop and execute digital marketing strategies that support organizational growth objectives.
• Create, manage, and optimize digital marketing campaigns across multiple customer segments.
• Conduct performance reporting and analysis for marketing campaigns, providing actionable recommendations.
• Monitor and analyze lead sources, lead quality, customer behavior, and conversion trends.
• Develop and maintain marketing dashboards and performance metrics.
• Lead the organizations' SEO strategy, including keyword research, content recommendations, competitive analysis and optimization efforts.
• Research and evaluate pay-per-click (PPC) opportunities and provide recommendations to improve lead generation and return on investment.
• Design and manage campaign workflows, customer journey and marketing funnels for strategic initiatives.
• Support imitative-specific campaigns, including lending programs, educational initiatives, and special projects.
• Oversee website management, optimization and content recommendations to improve user experience, engagement and lead conversion.
• Participate in website redesign and enhancement initiatives.
• Develop and maintain marketing collateral templates to support ongoing and one-time campaigns.
• Manage the organizations external marketing calendar and ensure alignment across channels and campaigns.
• Manage the organizations blog content strategy, including editorial planning and performance measurement.
• Manage customer feedback initiatives, including Voice of Customer, and Customer Satisfaction survey programs.
• Analyze survey results and provide reporting and recommendations to improve customer experience.
• Identify opportunities to strengthen customer relationships through targeted digital communications and content.
• Partner with agricultural organizations and community partners to expand marketing reach and educational opportunities.
• Support marketing efforts related to education programs, county fairs, and agricultural outreach initiatives.
• Attend industry, community and customer events to support brand awareness and relationship-building efforts.
• Maintain awareness of emerging digital marketing trends, technologies, and best practices.
• Collaborate with internal stakeholders to align marketing initiatives and business priorities.

To qualify for this position, candidates should possess the following:

Education: Bachelor’s degree in Communications, Marketing, Digital Marketing, Business or a related field.

Work Experience: Minimum of three years in a digital marketing, marketing analytics, demand generation or a related field. Demonstrated success in managing multi-channel campaigns and measuring results. Experience with marketing automation platforms, CRM systems, website content management systems and analytics tools. Experience in agriculture, financial services or a related industry preferred.

Other Skills and Abilities:

• Strong understanding of digital marketing strategy and campaign management.
• Experience using analytics platforms to measure performance and identify opportunities for optimization.
• Knowledge of SEO best practices and website optimization techniques.
• Familiarity with paid digital advertising platforms and campaign performance measurement.
• Experience developing customer journeys, marketing funnels and lead generation strategies.
• Ability to analyze data and translate findings into actionable business recommendations.
• Experience with customer research, Voice of Customer programs and survey design.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with HubSpot, website management platforms, reporting tools and Microsoft Office applications.
• Strong collaboration and relationship building skills with internal teams and external partners.

Farm Credit of Florida is an Affirmative Action/Equal Opportunity employer, including veterans and individuals with disabilities. Drug free workplace.