Digital Marketing Specialist - TEMP

FlexStaff-Digital Marketing Specialist - TEMP

Are you passionate about storytelling, digital innovation, and making an impact in the healthcare industry? Our client is seeking a dynamic and creative Digital Marketing Specialist to amplify our brand and lead engaging webinar campaigns that connect with audiences across the care continuum. If you thrive in a collaborative environment and have a knack for developing compelling content, this could be the perfect opportunity for you!

Responsibilities:

• Develop captivating webinar content tailored to targeted audiences by collaborating with internal teams and external influencers, including key opinion leaders (KOLs), customers, and suppliers.

• Support brand awareness initiatives and generating leads for innovative products, services, and technologies through engaging digital content.

• Partner with creative teams to craft high-impact landing pages, social media ads/posts, emails, and website campaigns—driving awareness, engagement, and qualified leads.

• Maximize reach by tailoring content for web, social, and email channels, including launching national social pilots to showcase ROI and scalability.

• Monitor performance metrics and KPIs to measure campaign success and optimize strategies for continuous improvement.

• Participate in special projects and contribute to innovative marketing initiatives.

Qualifications:

• 5-7+ years of experience in webinar content marketing and editorial roles, with a focus on B2B and B2B2C audiences.

• Proven success in supporting downstream marketing plans that drive revenue, demand, and profitability.

• Strong understanding of digital marketing channels, omnichannel strategies, and ROI measurement.

• Hands-on experience with Zoom webinars, social media, and digital advertising tools.

• Excellent communication, presentation, and interpersonal skills.

• Ability to manage multiple projects, solve problems, and make data-driven decisions.

• Knowledge of the dental industry is a plus but not required.

• Bachelor’s Degree or equivalent in a related field (Master’s a plus).

• Familiarity with tools like Zoom, Asana, and other marketing platforms.

*Additional Salary Detail The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining a team member's base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, service line, years of relevant experience, education, credentials, negotiated contracts,