Digital Marketing Specialist Senior

Job Summary

The Senior Digital Marketing Specialist is responsible for measurement and analytics for Digital Marketing. This role helps stakeholders across the organization understand the performance of their digital efforts by building reporting solutions, identifying meaningful insights, and providing recommendations that support business objectives. The position combines digital marketing knowledge with strong analytical and communication skills to turn data into actionable information.

Essential Functions

• Lead and communicate effectively across functional and agency team members (such as technology teams, departmental, vendors, etc.) to align plans, solve problems, and deliver results.
• Identify and research future marketing and technology needs. Help prioritize needs against business strategy.
• Serve as subject matter expert for digital marketing best practices.
• Partner with information technology team and/or vendors to evaluate and advise on the selection, implementation, updating and management of new software.
• Influence creation and maintenance of operational processes that support delivery of digital marketing solutions. Mentor team members in team processes.
• Evaluate and advise on the requirements, selection, and updating of new technology for marketing.
• Problem-solve and use data and feedback to analyze, interpret, conclude and recommend viable solutions base on marketing/communications objectives.
• Assess marketing campaign insights driven from the taxonomy of website properties, click-through rates of the latest PPC campaign, or marketing trends impacting campaign KPI's.

Qualifications

Required

• Bachelor's Degree Bachelor’s degree in Marketing (with emphasis in digital marketing or marketing technology), Digital Marketing, Informatics, Data Science or equivalent

• 5 years of relevant experience related experience / in job with transferrable skills

About Corewell Health

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.

How Corewell Health cares for you

• Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.
• On-demand pay program powered by Payactiv
• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
• Optional identity theft protection, home and auto insurance
• Traditional and Roth retirement options with service contribution and match savings
• Eligibility for benefits is determined by employment type and status

Primary Location

SITE - Corewell Health Place - 100 Corewell Drive NW - Grand Rapids

Department Name

Communications - Corporate

Employment Type

Full time

Shift

Day (United States of America)

Weekly Scheduled Hours

40

Hours of Work

8:00 a.m. to 5:00 p.m.

Days Worked

Monday to Friday

Weekend Frequency

N/A

CURRENT COREWELL HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.

Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.

You may request assistance in completing the application process by calling 616.486.7447.