Digital Marketing Specialist II

Company Description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

This position is onsite in Las Vegas, NV

Assists in the day-to-day operation of digital marketing activities, including corporate and property campaigns consisting of and not limited to E-mail, and mobile/text. Provides support and assistance for social media, online media and online contests as needed. Performs content updates for website, online player’s portal and reservations system. Provides routine audits, list management and various duties to support the operational efficiency of the Digital Marketing Department.

• Prepares and sets up campaigns for E-mail, mobile/text, digital content and assists with social media, online media and online contests as needed

• Reviews list to ensure data integrity

• Performs minor creative manipulation and HTML integration

• Performs content entry for property Websites, online player’s card portal

• Performs audits and quality assurance to ensure that information is up to date and systems are in proper working order.

• Assists with compiling of data for various reporting duties which include but are not limited to E-mail campaigns, E-mail penetration, website activity, etc

• Liaison to properties to facilitate digital marketing needs

• Oversees digital campaigns in accordance with Digital Marketing Manager

• Other duties as needed.

Qualifications

Associate or bachelor’s degree in business, Marketing, or related field.

• 3+ years experience with Email, Social Media, online advertising, direct marketing, or database marketing.

• Familiar with Javascript, AMPScript or CSS

• Data and analytical experience a plus.

• Knowledge of HTML required.

• Working experience with Adobe Products
• Proficiency in Microsoft Office
• Ability to complete assigned duties and responsibilities within timeframes provided.
• Strong verbal and written communication skills.
• Detail oriented, highly organized, and motivated.
• Must respond quickly and effectively to changing business environment.

Additional Information

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.