Digital Marketing Specialist I

The Position - Digital Marketing Specialist I

As a Digital Marketing Specialist I, you'll support AmeriCU’s digital marketing efforts by managing website content, executing email campaigns, assisting with digital advertising, and analyzing campaign performance. This role plays a key part in creating engaging digital experiences that attract, educate, and retain members while supporting AmeriCU’s brand and business goals

What You'll Do as a Digital Marketing Specialist I

Website Management

• Maintain and update website content, landing pages, blogs, and promotions.
• Ensure content is accurate, compliant, SEO-friendly, and aligned with brand standards.
• Support website enhancements and user experience improvements.

Email Marketing

• Build, schedule, and deploy member email campaigns.
• Segment audiences and conduct A/B testing to improve engagement.
• Monitor campaign performance and email list health.

Digital Advertising

• Support paid digital campaigns across Google, social media, display, and retargeting channels.
• Assist with campaign setup, quality assurance, and optimization efforts.

Content & Social Media Support

• Assist with the creation and optimization of digital content, blogs, videos, and social media campaigns.
• Help improve content visibility and engagement across digital channels.

Analytics & Reporting

• Track website and campaign performance using analytics and reporting tools.
• Monitor key performance indicators and identify opportunities for improvement.

Collaboration

• Partner with internal teams, vendors, and agency partners to execute digital marketing initiatives.
• Provide support on projects that advance AmeriCU’s marketing and member engagement goals

About AmeriCU Credit Union

AmeriCU is a not-for-profit credit union based in Rome, NY with over $3 billion in assets and serving more than 200,000 members across Central New York and beyond. For over 75 years, we have remained committed to our members, employees, and communities.

We are proud to have been recognized as one of the Best Companies to Work for in New York State and named by American Banker as one of the Best Credit Unions to Work for in the United States.

Come grow with us!

Whether you are just starting out or have been working in your field already, we offer opportunities for growth and advancement. It is our goal to hire employees who will provide exceptional service to our members and who value giving back and supporting the communities we serve. In addition, we offer the following benefits:

Competitive rates on our Medical, Dental and Vision plans

Generous contribution to your Health Savings Account, if you choose to enroll in one of AmeriCU’s High Deductible Health plans

Paid Holidays

Paid Time off – Vacation, Personal or Sick and Birthday

Employee Appreciation Events

401(k) Matching after 1 year of employment

Employee Assistance Program

Tuition Reimbursement for Full-time employees after 1 year of employment

Life Insurance & Accidental Death & Dismemberment Insurance, free to all Full-time employees

Enhanced Short Term Disability – at no cost to you!

Get to know us more by clicking on the links below. See why YOU should choose AmeriCU!

https://www.americu.org/in-our-community/

https://www.americu.org/why-americu/