Digital Marketing Specialist

Founded in 1990, Utility Solutions is a designer and manufacturer of hot-line tools and products for the electrical power industry. Our success is based on working as a team to deliver high-quality products and unsurpassed customer service. We believe that each team member contributes directly to our growth and success as a company. Come grow with us!

We are seeking a Digital Marketing Specialist to join our team in Hickory, NC! As a manufacturer that develops, builds, markets, and sells our own products, we have a unique opportunity to create compelling content directly from the work happening inside our facility and in the field. This is a hands-on marketing role with responsibilities spanning content creation, videography, social media, e-commerce, digital marketing, and trade show support. We are particularly interested in someone who can help expand our video and digital content capabilities while contributing across the broader marketing function.

Essential Job Responsibilities:

• Plan, coordinate, capture, and edit original photo and video content for social media, websites, product launches, trade shows, and other marketing initiatives.
• Coordinate content shoots on the production floor, at customer locations, and during industry events.
• Work with production, engineering, sales, and other departments to identify opportunities for compelling content and translate technical information into engaging material for a broader audience.
• Collaborate with the existing content creator to maintain a consistent content and publishing schedule.
• Organize and maintain a searchable library of company photo and video assets.
• Assist with planning, creating, writing, and publishing content across company social media channels.
• Monitor and respond to comments, messages, reviews, mentions, and tags while maintaining the company's brand voice.
• Route sales inquiries, service issues, warranty questions, and other customer needs to the appropriate internal team member and follow through as needed.
• Monitor social media engagement, reach, growth, and other performance indicators.
• Support the ongoing maintenance and improvement of the company's e-commerce storefront, including product images, descriptions, categorization, pricing updates, and promotional merchandising.
• Work with operations and inventory personnel to help maintain accurate product availability and lead-time information online.
• Identify opportunities to improve the customer's digital experience, including product pages, links, promotions, webstore traffic, and conversion.
• Support email campaigns, promotions, product launches, sales collateral, and other marketing initiatives.
• Assist with trade show preparation, logistics, booth setup, staffing, and content creation.
• Travel approximately 10% for trade shows, customer visits, and industry events.
• Perform other related duties and provide cross-functional support as needed.

Requirements & Skills:

• Bachelor’s degree from an accredited four-year college or university
• 3–5+ years of experience in marketing, communications, social media, content production, e-commerce, or a related field; candidates with relevant adjacent experience are encouraged to apply.
• Demonstrated ability to capture and edit photo and video content suitable for digital and social media platforms.
• Strong written and verbal communication skills.
• Sound judgment when communicating publicly on behalf of an organization.
• Strong organizational, planning, and follow-through skills.
• Ability to manage multiple projects and priorities in a fast-moving environment.
• Creative mindset with the ability to identify interesting stories, products, and processes.
• Ability to understand technical information and communicate it in an engaging, easy-to-understand way.
• Collaborative, hands-on working style and willingness to contribute outside a narrowly defined area of responsibility.
• Ability to work onsite at our Hickory, NC facility.
• Ability to travel approximately 10%.
• Willing and able to successfully complete a pre-employment background check and drug screening.

Preferred Qualifications:

Experience in one or more of the following areas is a plus:

• Manufacturing, industrial, technical, or trades-related marketing
• E-commerce platforms such as BigCommerce, WooCommerce, Shopify, or similar
• Video editing software such as Adobe Premiere, CapCut, DaVinci Resolve, or similar
• Adobe Creative Suite or Canva
• Google Analytics or other digital/platform analytics
• SEO and conversion optimization
• Paid social media or paid search campaigns
• Email marketing
• Trade show or event marketing