Digital Marketing Specialist

• Join our team in a new World Class facility at Cricket Central
• Be part of a dynamic, motivated and inspiring organisation
• Work across Cricket NSW, Sydney Sixers and Sydney Thunder

ABOUT US

Cricket NSW (CNSW) is focused on leading and growing the game throughout the state. We oversee all cricket from elite professional teams (Sydney Sixers, Sydney Thunder, NSW Blues and NSW Breakers) to community, school, and social cricket programs. As a purpose and people led organisation, CNSW aims to inspire everyone to play and love cricket.

Our Wildly Important Goal (WIG) is to grow the number of 5–12-year-olds playing cricket. To deliver on our WIG and strategic priorities we have a collaborative, customer-centric approach. We use our values; Humility, Excellence, Imagination and Relationships to deliver memorable experiences to participants and fans.

ABOUT THE ROLE

Reporting to the Head of Consumer & Venue Business Development, this is an exciting opportunity to shape how Cricket NSW, Sydney Sixers and Sydney Thunder connect with and grow their audiences.

As our Digital Marketing Specialist, you’ll play a key role in delivering data-driven, customer-focused campaigns across membership, ticketing, hospitality and participation. You’ll own and optimise digital journeys end-to-end – bringing together creativity, data and technology to drive engagement and growth.

In this role, you will:

• Plan and deliver targeted, multi-channel digital campaigns across email, SMS and web to drive engagement and revenue
• Design and optimise customer journeys, leveraging audience segmentation, personalisation and automation
• Manage key digital platforms and public-facing websites to deliver seamless, mobile-first customer experiences
• Analyse campaign performance and customer behaviour to identify optimisation opportunities and improve conversion outcomes
• Drive audience growth and database enrichment initiatives to support more effective, data-led marketing
• Collaborate across marketing, consumer, commercial and participation teams to align digital strategy and deliver integrated campaigns

ABOUT YOU

You’re a curious, data-driven digital marketer who enjoys combining creativity with performance. You’re comfortable working across multiple platforms and stakeholders, and motivated by improving customer experiences and outcomes.

You will bring:

• Experience delivering digital marketing campaigns across channels such as email, SMS and web
• Strong understanding of audience segmentation, personalisation and lifecycle marketing
• Experience using marketing automation platforms and CRM systems (e.g. Insider, Salesforce Marketing Cloud, HubSpot or similar)
• Confidence interpreting campaign performance data and turning insights into action
• Experience managing or contributing to website content and user experience improvements
• Strong communication and stakeholder collaboration skills
• High attention to detail and a proactive, solutions-focused mindset

Desirable:

• Experience in sport, entertainment, or a consumer-driven industry
• Familiarity with Figma or similar collaborative design tools

WHAT’S IN IT FOR YOU?

We support and value our people in different ways, but here are a few benefits that are on offer for our people at Cricket NSW.

• You’ll be joining a team that is energetic and motivated, who deeply enjoy the work they do and the impact it has in the community
• A vibrant, purpose driven and professional culture with a flexible approach to the way we work
• Support for you through our wellness initiatives, with a strong focus on creating a psychologically safe environment
• Access to learning and development opportunities
• Join our social activities like monthly birthday celebrations and lunchtime sports
• And of course tickets to the cricket!

KEEN TO JOIN OUR TEAM?

Apply now! Submit a copy of your resume and cover letter by 21 June 2026.

At Cricket NSW, we hire on merit and embrace diversity of characteristics, perspectives, skills and backgrounds. We are committed to providing a safe and inclusive environment for everyone, including children, so that people feel respected and connected, and can contribute and develop. We measure ourselves on our How We Play behaviours, our people value relationships, excellence, imagination and humility.

Australian Cricket’s Commitment Statement to Safeguarding Children and Young People can be found at cricketaustralia.com.au/safeguarding.

We require all applicants to undergo background checks including working with children checks and screening prior to or during any appointments.