Digital Marketing Specialist

The Digital Marketing Specialist supports the execution, optimisation and reporting of Digital Matter's global digital marketing activity. The role reports to the Global Brand Marketing and Communications Manager and supports website updates, campaign setup, landing pages, forms, HubSpot maintenance, workflow support, organic social, digital reporting and campaign administration.

This is a hands-on delivery role with strong content and creative capability across blogs, email marketing, presentations, case studies, video, social media, graphic design and video editing.

Success in this role is measured through accurate campaign delivery, timely website and content updates, clean data and tracking, useful reporting, strong attention to detail and the ability to support a high-performing global marketing team.

Accountabilities

Website & Digital Experience

• Website content updates, page builds, landing pages, forms and campaign pages.
• Assist with website QA, link checks, form testing, user journey checks and post-launch reviews.
• Support multilingual and regional website updates, translations and page changes.
• Maintain basic website hygiene, including broken links, metadata updates, redirects and content accuracy checks.

Digital Campaign Delivery

• Build campaign assets, including landing pages, forms, email assets, tracking links, audience lists and workflows.
• Support campaign setup, testing, launch and optimisation across HubSpot, Apollo, advertising platforms and analytics tools.
• Ensure campaign materials are accurate, approved, correctly tagged and aligned to agreed briefs before launch.
• Maintain campaign documentation, launch checklists, screenshots, performance notes and optimisation actions.

Content Design & Video Support

• Create marketing content across blogs, email marketing, presentations, case studies, video and social media.
• Develop assets using Canva, Adobe Creative Suite, Figma or similar design platforms.
• Edit video content for social media, customer stories and campaign communications.
• Work with Brand and Design to ensure content follows approved brand standards.

Organic Social Media

• organic social media scheduling, publishing and community monitoring across approved Digital Matter channels.
• Adapt approved campaign, product, event and thought leadership content into social media posts.
• Maintain social media content calendars, post copy, creative requirements and publishing records.
• Track organic social performance and provide simple recommendations to improve engagement and consistency.

Paid Media & Audience

• Paid campaign setup across LinkedIn, YouTube, Display, Reddit, Meta and other approved channels.
• Assist with audience preparation, account lists, exclusions, UTM links and campaign QA.
• Monitor campaign pacing, spend, delivery and basic performance indicators, escalating issues to the Global Brand Marketing and Communications Manager.
• Coordinate creative and copy requirements with Brand and Design.

Marketing Operations & HubSpot CRM

• Marketing processes, governance and workflows by maintaining trackers, templates, lists and campaign records.
• Assist with HubSpot maintenance, including forms, lists, workflows, emails, properties, landing pages and campaign setup.
• HubSpot workflow management, including testing, QA, minor updates, documentation and issue escalation.
• Help maintain CRM and marketing platform hygiene, including duplicate checks, field accuracy, lifecycle stages and list management.
• Support lead routing, segmentation, data checks and campaign handover processes with Sales and regional teams.
• Continuous improvement by documenting issues, process gaps, learnings and recommended fixes.

Product Marketing

• Support product positioning, customer value propositions and industry messaging across marketing channels.
• Assist with product launches, coordinating marketing assets, timelines and performance reporting.
• Maintain accurate product information and content, coordinating updates with Product and Engineering.
• Create and update sales materials, including presentations, battlecards, solution guides and customer case studies.
• Support partner launch kits, training materials and onboarding communications, working with Regional Marketing Managers.
• Research competitor activity, pricing and market trends to support messaging and campaign development.

Reporting & Optimisation

• Prepare regular digital performance updates covering website, paid media, campaigns, forms, email and lead generation activity.
• Dashboard maintenance and reporting across HubSpot, GA4, advertising platforms and agreed analytics tools.
• Identify performance issues, data gaps and optimisation opportunities for review with the Global Brand Marketing and Communications Manager.
• Track actions, learnings and results so campaign improvements can be reused across future activity.

Cross-Functional Collaboration

• Work with Brand, Product Marketing, Regional Marketing Managers, Sales and external agencies to deliver approved marketing activity.
• Support clear handover between campaign setup, content delivery, lead routing and Sales follow-up.
• Coordinate requests, updates and approvals so work progresses on time and to agreed quality standards.
• Communicate clearly across time zones, escalating blockers, missing information or competing priorities early.