Digital Marketing Specialist

Summary

The Digital Marketing Specialist will work alongside the Manager of Digital Marketing across paid search, paid shopping, YouTube, CTV, and affiliate channels to surface insights that improve campaign performance and business outcomes. The teammate in this role will analyze campaign performance, monitor KPIs (e.g., ROAS, AOV, ARPU), and produce clear, actionable recommendations that inform channel strategy, campaign testing, and budget allocation. Reporting, research, and hands-on execution of small platform updates will be core responsibilities. This teammate will work in close collaboration with copywriters, designers, merchandising, and eCommerce teams to ensure campaigns are aligned with product availability and promotional calendars.

The role is research-driven and support-focused. This teammate will compile regular reporting, design and document A/B tests, scout new acquisition opportunities, and keep the team current on industry best practices in addition to assisting with designing seasonal campaigns and initiatives. Success in this role requires strong attention detail, and the ability to interpret and translate analytics into prioritized actions. This teammate will demonstrate a proactive mindset for surfacing risk and growth opportunities across channels.

Essential Duties and Responsibilities

This description intends to describe the general nature and level of work performed by Teammates assigned to this job. It is not intended to include all duties, responsibilities, and qualifications. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Paid Media Performance Analytics and Reporting

• Analyze and compile campaign performance data across platforms including Google Analytics, Google Ads, Bing Ads, Merchant Center, Looker Studio, and channel-specific reporting tools.
• Prepare recurring reports on key performance indicators (KPIs) including eCommerce demand, ROAS, AOV, ARPU, and other relevant metrics.
• Monitor daily and weekly spend pacing and communicate forecast variances to management.
• Build, update, and maintain dashboards; validate data accuracy and document platform discrepancies for review.
• Identify performance trends and provide observations and supporting data to management and team members.

Campaign Strategy, Execution and Optimization

• Support internal and external partners in the planning, execution, and optimization of paid media campaigns across key channels including paid search, paid shopping, Performance Max, affiliate marketing, connected television, and other platforms.
• Create, update, and maintain remarketing and prospecting audience lists across platforms.
• Coordinate with copywriters and designers to prepare ad copy and creative assets, ensuring materials meet platform specifications.
• Review campaign elements for accuracy, consistency, and compliance with established guidelines prior to launch.
• Compile, organize, and quality check campaign assets before launch for distribution to external partners.
• Assist with maintaining product feed logic, rules, and documentation.
• Implement routine updates and administrative tasks within ad platforms, reporting systems, and internal trackers.
• Execute and document A/B tests for messaging, creative assets, and landing pages; report results to management.

Product, Audience and Competitive Analysis

• Conduct keyword research based on product categories, seasonal trends, and promotional calendars.
• Analyze product and campaign performance and prepare findings for management review.
• Compile reports identifying top-performing SKUs, categories, and audience segments.
• Partner with merchandising, eCommerce, and store operations teams to support inventory and sales initiatives.
• Review campaign components for accuracy and consistency prior to publication.

Marketing Support

• Research digital marketing trends, tools, and competitive activity and share findings with the team.
• Assist in identifying new acquisition channels and business opportunities.
• Maintain knowledge of digital marketing best practices and platform updates.
• Support special projects, data requests, and ad hoc research assignments as directed.

General

• Fulfill the mission statement by performing job duties with a high level of customer service while contributing to a positive team environment.
• Maintain accurate records, documentation, and project tracking as required.
• Complete special projects and other duties as assigned.

Supervisory Responsibilities

This position has no supervisory responsibilities.

Education and/or Experience

• Bachelor's degree in Marketing, Business, Analytics, or a related field; or equivalent combination of education and experience.
• 1-2 years of experience in paid media, digital marketing, marketing analytics, or a related field preferred.
• Experience with Google Analytics, Google Ads, Google Merchant Center, feed management software, and/or Looker Studio preferred.

Key Competencies

• Strong attention to detail and organizational skills.
• Ability to analyze data and communicate findings clearly.
• Proficiency in spreadsheet, reporting, and digital marketing tools.
• Effective written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Ability to follow established processes, procedures, and guidelines while working collaboratively with team members.

Physical Demands

The physical demands described here are representative of those that must be met by a Teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the Teammate is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The Teammate is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl. The Teammate must frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Ability to operate a motor vehicle and complete errands based on business needs.

Work Environment

While performing the duties of this job, the Teammate regularly works in an office setting. The noise level in the work environment is usually moderate.

Equal Employment Opportunity

Buckle is committed to hiring and developing the most qualified Teammates from the available workforce in the communities we serve.

Equal employment opportunity has been, and will continue to be, a fundamental principle at Buckle, where employment is based upon personal capabilities and qualifications without discrimination and retaliation because of veteran status, uniformed service member status, race, color, national origin or ancestry, creed, religion, sex, sexual orientation, gender identity or expression, age, pregnancy (including childbirth, lactation, and related medical conditions), national origin or ancestry, physical or mental disability, genetic information (including characteristics and testing), or any other protected characteristic as established by applicable local, state, or federal law. For state specific information, refer to the Teammate Center.

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