Digital Marketing Specialist

Job DetailsJob Location: 120 - Heritage Senior Living, LLC - West Allis, WI 53214Digital Marketing Specialist

Heritage Senior Living | West Allis, WI

Position Overview

The Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing initiatives to support brand visibility and business growth. This role oversees online advertising, social media management, and graphic design efforts for two entities, ensuring consistent messaging and strong visual identity across all platforms. The ideal candidate is both data-driven and creative, capable of analyzing performance metrics while producing engaging content that drives results.

Key Responsibilities

Develop, execute, and optimize digital advertising campaigns (e.g., paid search, display, and social media ads)

Monitor campaign performance, analyze key metrics, and adjust strategies to maximize ROI

Manage and grow social media accounts, including content planning, posting, and audience interaction

Create visually engaging graphics and marketing materials aligned with brand standards

Maintain and execute content calendars across platforms for both entities

Collaborate with internal stakeholders to ensure cohesive messaging and campaign alignment

Stay current with digital marketing trends, tools, and best practices

Qualifications

Bachelor’s degree in Marketing, Communications, Graphic Design, or related field (or equivalent experience)

2+ years of experience in digital marketing, social media management, or a similar role

Hands-on experience with advertising platforms (e.g., Google Ads, Meta Ads Manager)

Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva)

Strong analytical skills with experience interpreting marketing data and insights

Excellent organizational and multitasking abilities

Preferred Skills

Experience managing marketing efforts for multiple brands or entities

Familiarity with SEO, SEM, and email marketing platforms

Basic video editing or motion graphics skills

Experience with analytics tools (e.g., Google Analytics)

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Qualifications