Digital Marketing Specialist

Job Summary:

The Digital Marketing Specialist develops and executes integrated marketing strategies that support organizational goals, service line growth, and brand awareness. This position manages Good Samaritan's digital presence through social media, website management, email marketing, and digital advertising while producing high-quality multimedia content, including photography, video, audio, graphic design, and written communications. The Digital Marketing Specialist collaborates with internal stakeholders and external vendors to deliver effective marketing campaigns and uses data-driven insights to optimize performance across all channels.

Essential Job Duties:

1. Coordinate, develop, and manage digital marketing strategies supporting hospital service lines, organizational initiatives, and strategic priorities.

2. Plan, create, schedule, publish, and monitor content across all Good Samaritan social media platforms.

3. Develop and execute social media content calendars and campaigns to increase engagement, brand awareness, and audience growth.

4. Collaborate with external vendors and agency partners to plan, execute, monitor, and optimize digital advertising campaigns, including paid social media, display advertising, search engine marketing, and other digital initiatives.

5. Maintain and update Good Samaritan's website, ensuring content accuracy, functionality, user experience, and alignment with organizational goals.

6. Collaborate with marketing automation vendors to plan and execute email marketing campaigns, e-newsletters, health risk assessment follow-up communications, and other nurturing initiatives.

7. Create, write, edit, and manage digital content for websites, social media, blogs, email campaigns, and other marketing channels.

8. Produce and edit promotional videos for internal and external audiences, including broadcast commercials, social media content, educational videos, and livestream productions.

9. Produce and edit audio content for radio advertising, on-hold messaging, and other organizational communications.

10. Capture and edit photography for marketing campaigns, events, employee recognition, and organizational storytelling.

11. Design and produce marketing materials using graphic design software, including digital ads, social media graphics, flyers, brochures, presentations, and other promotional materials.

12. Coordinate and manage multimedia projects, including photography, video, audio, graphic design, and digital content initiatives.

13. Liaise with internal departments, physicians, and leadership to identify communication needs and develop effective digital marketing solutions.

14. Monitor, track, analyze, and report performance metrics across digital platforms and campaigns.

15. Apply SEO best practices and digital marketing trends to improve visibility, engagement, and conversion performance.

16. Stay current on emerging digital marketing technologies, social media trends, and industry best practices.

17. Other duties as assigned.
     

Secondary Job Duties That May be Reassigned:

1. Provide supervision and direction to volunteers and student interns utilized within the Marketing & Public Relations Department.

2. Assist with planning, coordination, promotion, and execution of organizational events.

3. Support community outreach and public relations initiatives as needed.

Job Specifications:

• Education: Bachelor’s degree in marketing, business, advertising or communications preferred. 
   
• Skills & Experience: 

  • Graphic design skills, with proficiency in Canva, Adobe Photoshop, InDesign, and Illustrator.

  • Video production and editing skills, with experience in Adobe Premiere Pro.

  • Audio production and editing skills, with experience in Adobe Audition.

  • Experience with Meta Ads Manager and digital advertising platforms.

  • Demonstrable experience and understanding of content management, campaign measurement, Google Analytics, social media platforms, and CRM.

  • SEO and Google Ad Words experience preferred.

  • Strong analytical and project management skills.

  • Strong verbal, written and organizational skills.

  • Ability to effectively manage projects and collaborate with external vendors, agencies, and internal stakeholders.

  • 2-4 years’ digital marketing, communications, or related experience preferred.