Digital Marketing Specialist

Overview

When you think of InComm Payments, think of Innovative Payments Technology. We were founded over 30 years ago and continue to be a pioneer in the payment (FinTech) industry. Since our inception, we have grown to be a team of over 3,000 employees in 35 countries around the world. We own over 400 global technical patents and a network that includes over 525,000 points of retail distribution that points to our industry expertise.

InComm Payments works with the most recognized and valued brands in the world, and we are partnered with most of the world’s leading merchants. InComm Payments is highly focused on our people and their growth, and we work hard to make a career at InComm Payments meaningful and rewarding. We value innovation, quality, passion, integrity, and responsibility in all that we do, and we are looking for great people to join our team as we move forward towards a very bright future.

You can learn more about InComm Payments by visiting our Website or connecting with us on LinkedIn, YouTube, Twitter, Facebook, or Instagram.

About This Opportunity

We’re looking for a commercially minded Digital Marketing Specialist who wants to make a visible impact across a growing eCommerce portfolio. Supporting The Card Network (TCN), an InComm Payments company, you’ll play a hands-on role in shaping how customers discover, experience and purchase our gift cards. This is an opportunity to bring together eCommerce, search engine optimisation (SEO) and email marketing, turn insight into action, and deliver improvements customers notice and the business can measure. If you enjoy owning initiatives, testing ideas and seeing your work translate into stronger experiences and online sales, this role gives you plenty to get your hands on!

Responsibilities

• Drive growth across card.gift, our Shopify stores and related digital properties by improving the customer journey, website content and on-site experience to increase conversion, engagement, repeat purchase and revenue.
• Identify and act on opportunities to improve product visibility, merchandising, promotions, content and the path to purchase.
• Partner with our external SEO agency to turn technical recommendations into practical on-site improvements, including metadata, content optimisation, internal linking and keyword-led page enhancements.
• Conduct keyword research to shape website optimisation, category and page improvements, and organic content opportunities, then brief copywriters with clear direction on keywords, search intent and purpose.
• Own email marketing end-to-end, from EDM planning, creation, testing and deployment through to automated journeys, optimisation and performance analysis that drive engagement, retention, repeat purchase and sales growth.
• Use website, SEO and email performance data to uncover trends, explain what happened and why, and recommend clear actions to improve results.
• Collaborate with internal stakeholders, developers, agencies and service providers to bring digital marketing initiatives to life and keep them aligned with business objectives.
• Support key trading periods, campaigns, product launches and promotions across owned and organic channels, continuously refining activity to improve customer experience, sales and overall channel performance.
• These duties and responsibilities are designed to give you a sense of what this role entails, but they are not exhaustive. You may be asked to take on additional responsibilities as needed to support the overall growth and success of the company.

Qualifications

• 3-5+ years of experience in digital marketing, eCommerce, , SEO or a related role.
• Strong eCommerce experience using Shopify or similar platforms, with an understanding of site structure, content, merchandising, online customer journeys, website optimisation, conversion opportunities and digital sales performance.
• Execution-focused self contributor with a sense of urgency, passion for results, and proven ability to manage end-to-end initiatives, from opportunity identification through implementation and measurement.
• Demonstrated track record of driving results through effective execution of marketing campaigns and initiatives.
• Self-starter who takes initiative in solving problems and can self-manage commitments and deadlines.
• Proficient in SEO, including keyword research, on-page and content optimisation, metadata and internal linking, with experience working with external SEO agencies and briefing copywriters or content partners on SEO-led content using clear keyword direction, search intent and content guidance.
• Strong email marketing experience, with the ability to own the channel end-to-end across EDM creation, email flows, automated journeys, segmentation, testing and performance optimisation, using data to improve engagement, retention and sales outcomes.
• Highly skilled in data analysis, using platforms such as GA4, Shopify Analytics, Power BI, email marketing platforms or similar tools to draw clear insights and actions from website, SEO, email and customer performance metrics.
• Strong written and verbal communication skills, with the ability to present ideas, performance results and recommendations clearly and concisely.
• Commercially minded and highly organised, with excellent attention to detail, the ability to manage multiple priorities in a fast-paced environment, and a proven ability to build strong relationships with internal stakeholders and external partners while prioritising activity that drives revenue growth and customer engagement.
• This is not a paid advertising or social media role. Paid media experience may be beneficial, but it is not the primary focus of this position.
• If you are an experienced and results-driven digital marketer with a passion for eCommerce, SEO, email marketing and delivering measurable sales outcomes, we invite you to apply for the Digital Marketing Specialist position.

InComm Payments provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, citizenship, veteran’s status, age, disability status, genetics or any other category protected by federal, state, or local law.

*This position is eligible for the Employee Referral Bonus Program - Tier III

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