Digital Marketing Specialist

At Junior Adventures Group, we create fun, engaging before and after school care and holiday programs for children across Australia and beyond.

Our brands are trusted by families nationwide and we’re continuing to grow. Our team is collaborative, fast-moving and passionate about delivering meaningful customer experiences.

Take ownership of digital experiences that drive real customer impact

Take the lead on the digital experience across multiple national brands and directly influence business growth by showing families how valuable and affordable outside of school care is for their child and optimising how thousands of families engage, enrol, and book every day.

At Junior Adventures Group, we’re transforming how our websites perform, and we’re looking for someone who can bring together technical expertise, customer-first solutions, and data-driven decision-making to make it happen.

This is a rare opportunity to step into a role where you don’t just contribute, you own the experience end-to-end.

What your day to day / week to week will look like

Own and optimise our websites

• Manage website content and user experience across JAG and our three customer-facing brands
• Ensure all updates align to campaign calendars (term programs, holiday programs, key initiatives)
• Maintain high-quality, accurate and SEO-friendly content at all times

Drive conversion and customer experience

• Identify and deliver opportunities to improve enrolments and bookings through UX and CRO
• Own a test-and-learn roadmap to continuously optimise performance
• Use customer data and behaviour insights to reduce friction and improve journeys

Partner with agencies and stakeholders

• Manage relationships with our digital agency to deliver enhancements, fixes and new functionality
• Own the backlog and prioritisation of web improvements
• Collaborate cross-functionally with Marketing, CX, IT and Product teams

Be the digital subject matter expert

• Own and manage the CMS (Storyblok, Wordpress or similar)
• Maintain content databases (e.g. Airtable) to ensure service and program data accuracy
• Support internal teams with website updates and best practice guidance

Turn data into action

• Use GA4 to track performance, build reports and deliver actionable insights
• Translate analytics into clear recommendations that improve business outcomes
• Help uplift digital capability across the broader team

What you’ll bring

• 3–5+ years’ experience in digital marketing, web or content management roles
• Strong hands-on experience with a CMS (Storyblok, WordPress or similar)
• Understanding of SEO, UX/UI principles and conversion optimisation
• Experience working with agencies and managing competing priorities
• Confidence working with systems and data (CMS platforms, spreadsheets, Airtable or similar)
• Experience using Google Analytics (GA4 preferred)
• High attention to detail with a proactive, solutions-focused mindset
• Ability to thrive in a fast-paced, evolving environment

Ready to apply?

If you're a digitally savvy problem solver who wants to own, build and optimise impactful online experiences, we’d love to hear from you.

Apply now and help shape the future of digital at JAG.

At Junior Adventures Group, child safety and child safeguarding principles are our top priorities. Our recruitment process includes thorough background checks and screenings to ensure the wellbeing of all children in our care. 

We welcome individuals from all backgrounds, abilities, and identities, including Aboriginal and Torres Strait Islander people.