Digital Marketing Specialist

Digital Marketing Specialist

CRM and Lifecycle Marketing

Job Summary:

We are seeking an execution-focused, results-driven Digital Marketing Specialist to take ownership of our customer lifecycle marketing, CRM initiatives, and community engagement across multiple brands. This individual will play a key role in converting customer traffic generated through our paid media campaigns into meaningful engagement, repeat business, and long-term brand loyalty.

As a mid-level marketing professional, you will independently manage email and SMS campaigns, customer segmentation, marketing automation, and community engagement initiatives. Working collaboratively with our Creative Content Specialist, website team, and performance marketing team, you will ensure campaigns are strategically aligned, effectively executed, and consistently reflect our brand standards.

The ideal candidate is an organized, analytical, and independently motivated marketing professional with hands-on experience executing campaigns from strategy through deployment. Success in this role requires strong technical marketing capabilities, excellent communication skills, the ability to manage competing priorities, and a demonstrated track record of using data-driven insights to improve customer engagement, retention, and overall marketing performance.

Supervisory Responsibilities:

• None

Duties and Responsibilities:

Email & SMS Lifecycle Marketing

• Campaign Ownership: Independently strategize, build, copywrite, and deploy. The promotional email and SMS marketing calendars for both brand properties.
• Automated Flow Optimization: Design, implement, and continuous A/B test behavior-triggered automated sequences (Welcome Series, Abandoned Cart, Post-Purchase, Win-Backs) to capture missed revenue.
• Database Management and Segmentation: Maintain healthy customer lists, perform regular list hygiene, and segment subscribers based on purchase history, behavior, and engagement to deliver targeted messaging.
• Cross-Channel Alignment: Coordinate organic social rollout schedules to seamlessly mirror current website promotions, product launches, and seasonal campaigns.

Reputation & Community Management

• Review & Listing Oversight: Actively manage and respond to public customer reviews, feedback, and Q&A across platforms like Google Business Profile, BBB, Trustpilot, and direct site reviews.
• Forum Monitoring & Engagement: Monitor relevant industry forums and online discussion platforms (e.g., Reddit and Quora) to identify customer concerns, respond to inquiries, maintain brand consistency, and support positive customer experiences.
• Brand Voice & Trust: Ensure all public customer touchpoints uphold brand standards, turning negative interactions into positive outcomes and fostering active, loyal customer communities.
• Forums and Social Listening: Proactively monitor Reddit, Quora, and industry-specific forums to identify relevant customer pain points, join active discussions, and position our brands as authoritative solutions through high-value comment engagement.

Data Analysis & KPI Reporting

• Analytics Tracking: Leverage Google Analytics 4 (GA4) and marketing performance dashboards to track, compile, and interpret retention and organic KPIs.
• Insight Delivery: Prepare clean weekly and monthly organic performance reports for senior leadership, translating data trends into actionable content and email strategy adjustments.

Event & Trade Show Coordination (Special Projects)

• Event Execution: Take the tactical lead on our trade shows, managing logistics, booth marketing collateral coordination, vendor timelines, and promotional outreach leading up to and following the event.

Required Skills/Abilities:

• Experience: Minimum of 3 years of dedicated digital marketing experience in an eCommerce, B2B, or corporate environment.
• Technical Tool Proficiency: Hands-on, practical experience utilizing email marketing platforms, social media scheduling dashboards, and marketing analytics tools.
• Advanced Copywriting Skills: Exceptional written communication skills with a proven track record of mastering distinct brand voices and delivering consumer-facing text that requires minimal managerial review.
• Execution Autonomy: Proven ability to work independently with minimal oversight, taking complete ownership of a multi-channel content and deployment calendar.
• Data Literacy: Strong analytical skills; comfortable running A/B tests, generating performance reports, and translating engagement metrics into tactical growth.

Education and Experience:

• Education: Bachelor’s degree in marketing, Communications, Business Administration, English, or a related field. (Equivalent direct, probable on-the-job corporate experience may be considered in lieu of a degree).
• Professional Experience: Minimum of 3 years of full-time, dedicated digital marketing experience, specifically with managing email lifecycle marketing and community engagement.
• Track Record: Proven success autonomously managing multi-channel content calendars and deploying email marketing campaigns that require minimal managerial oversight.
• Industry Context (Preferred but not required): Prior experience in B2B marketing, manufacturing, or multi-brand eCommerce environments is highly desirable.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

On-Site Work Requirement: This position requires full-time, on-site attendance Monday through Friday, from 7:00 AM to 4:00 PM. Remote and hybrid work arrangements are not available.

Job Classification: Salary, exempt

Reporting Structure: Reports to Director of Marketing